What Seems To Be Missing In Your Color Brochures

By Author: Kaye Z. Marks
Total Articles: 252
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Is your brochure printing not delivering the results that it promised? Are your layouts for color brochures not enough to make a difference in your marketing campaign?

If you say yes to these and feel that something is missing, then you are in the right place. As a special tutorial guide for all you newcomers, I will tell you some essential tips that you need to know, when you think there is something missing that are making it fail. Just read on below and discover some amazing information about the problems and the solutions in color brochure printing.

If no one is picking them up - If no one is picking up, then definitely it is a cover design problem. In most cases, you will probably design the custom brochure too plainly or too wildly to constitute the worthy attention of someone. You will have to rework your whole layout from the start when this happens. More importantly, you will want to also do more research on your market and your competitors to see really what kind of design that works.

If only a few are picking it up - If only a few people are picking up, it can be a design problem, but it also ...
... is probably a distribution problem. You cannot expect to get many people to pick up if you only deploy them in one place or a few places in your area. You will want to really get out there and spread them around.

The best solution here is to identify key high traffic or high concentration areas in your city, the more people passing by or gathering the better. You can try having some staff give them away as they do with flyers, or you can setup a rack for people to pick at those high volume locations. Besides lobbies and community billboard areas, I recommend placing deployment points at transportation stops such as bus stops, train stations etc. This should help you spread them around, getting more of it picked up.

If they pick them up but throw it away again - If this is happening, then your problem is the premise. After reading your cover image and headline, people are just not that interested in what you have to offer.

What is missing here when this happens is a good hook statement. This statement entices but does not fully reveal what it is about yet. This helps encourage people to read more and get interested more in what you have to say. Using hook words or phrases like Discover, Learn and Do not miss out on a good headline since this contributes to that hook statement. By using statements like this, you will have less people throwing them out quickly and more reading them further well into the inside panels.

If no one is responding - Now, you may have many people picking up, but you are not getting responses from them as you might have expected. If this is happening, chances are, you are missing some call to action details and statements.

Make sure to check if your brochure content has these call-to-action elements. These small sections tell people to respond in a certain manner. It can be a graphic with the text that says call now or it can be a small statement that says visit us at... As long as these elements are clearly marked with specific details on how to easily respond, you should have no problems in succeeding with your prints.

Great! Now you know what may be missing depending on the problems you are having. Hopefully the tips and solutions above should help you in adding that missing element. Good Luck!

Kaye Z. Marks is an avid writer and follower of the developments in brochures and brochure printing that help businesses in their marketing and advertising campaigns.