Get Results With Female Mannequins

By Author: Marcus Leschen
Total Articles: 4762
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There are numerous types of female mannequin and it would be a mistake to try and use a generic mannequin for all the different niches in female fashion retailing. Mannequins are an important element in a retailer's marketing strategy. They -

Help you stand out from competitors;
Connect with the customers you are targetting;
Communicate with the marketplace.

Style, Shape - Age Demographics

So check with your public, by survey or questionnaire, and make sure they are a match for their perceptions of themselves. I know of one instance where a marketer was pushing a "flirty", "sexy" image, but when they finally did a survey they found out that their target public actually perceived themselves as more conservative and "nice". So all their previous promotion was a waste of time.

To target a certain market sector you present the image that sector considers themselves to be - DON'T GUESS. The mannequins need to forward that image as well.

Mannequins Should be Unique!

The ideal mannequin is one that is separately styled to your target demographics in so far as shape style, attitude, ...
... mood and finish. The best mannequins are also modeled to the cut and style of the clothes that they'll be displaying, so that the fit is great without pinning. The clothes then look their best for the buying public.

Mannequins Can Up-sell

A female mannequin is great for displaying how different items ( clothes and accessories ) work and look together. It can often be hard for people to visualize this, but a mannequin can illustrate the final look immediately.

As mentioned, displaying shoes, hats, gloves and other accessories on a mannequin can show off a total outfit, and increase the chance of customers buying more things.

A female mannequin and how it is dressed can provide a complete visual image of new fashion ideas and concepts, and sell the target audience this.

Positioning and Image

The form and style of the mannequin determines who you are pitching your image and product to, and should be considered in conjunction with your overall marketing strategy. High fashion, retro, vintage-boutique : the female mannequin's style states who you are, and the customers that you are communicating to.
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