Does Seo Friendly Press Release Increase Ability To Sell Software Online?

By Author: Nataliya Begidzhanova
Total Articles: 11
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The role of press releases has changed drastically over the last few years. PR rules have evolved over time; now, they are aimed at reaching customers directly. When you sell software online or any other digital goods, you should make the most use of online tools in order to help you reach your targeted audience.

What features make modern press releases different?

When planning to distribute your press releases online, you should not only consider the coverage your press release reaches, but also how well it is optimized for search engines. SEO friendly PR successfully accomplishes this goal, bringing more visitors to your website and increasing sale volumes.

What are the major benefits of SEO press releases?

- Visibility in search engines

- Ranking in Google and Yahoo! news

- Back links from the authoritative news sites

How to write an SEO friendly press release

Pick up 5-6 most relevant search phrases for your product and make sure you have included long tail ...
... keywords.

Optimize each part of your press release.

Title. Carefully work on a title that includes a keyword phrase. Try to reach 2 goals - create an attractive title for more clicks and at the same time optimize it for search engines. If it is impossible, fit in the keyword at first.

Summary. It is recommended to include 1-2 secondary keywords that are different from the ones used in the title.

Body. The ideal size is between 300-800 characters with 1-2 quotes and 2-3 keyword phrases. This part of your press release should also be well optimized, because search engines pick up the parts of it and show it on their results page. Links are better if inserted at the first part of press. Anchor text link is fine. If not allowed, then use http:// links. A good practice is to use quotes of the company representatives because it is the only place in press release where it is allowed to advertise and promote the company. Quotes should either tell why the news is a big achievement or highlight the benefits potential clients may get.

About the Company. Prepare 2-3 sentences about your company and its services.

Press Contact. Contact information should be relevant.

If you have considered all mentioned above when writing your press release, then it can be called very SEOish. This is a really effective way to sell software online.

When optimizing PR, think of optimizing it for people at first and then for search engines. Make your press release more attractive and rich with information - add media such as images, video and audio.

If you create a blog post version based on the press release with a link to the original press release and distribute it as a social media version, you will gain much more coverage, create buzz around your software solutions and drive targeted traffic to the website.

If combined together, all these things will help you a lot when selling software online. Be more creative, go beyond the traditional public relations and let your customers easily find you on the web.