Early Argentine Sound Films

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The themes of the majority of early Argentine sound films were centered on the rising middle class. The film industry in the 1930s clearly hoped to profit from providing the bourgeoisie with films tailored to their tastes. Often, due to the economic and political unrest of the decada infame, these films provided an outlet of comedic or melodramatic escapism. Consequently, this tiered bourgeoisie took little time in becoming a motif in the cinematographic plots that, without sociological preoccupations, portrayed what seemed identifiable at that time". It was this sense of identification, couched in escapist sentimentalism, which the film industry attempted to elicit in the 1930s.

Optical sound technology allowed the public to not only hear dialogue in the distinctive accent of River Plate Spanish, the linguistic variety of the region, but it also allowed elements of Argentine culture to be more fully incorporated in its films. These elements of culture, including anything from the influences of immigration in urban centers to Argentina's rural past, facilitated this sense of identification, while spurring the development ...
... of the film industry. Born from it were a number of genres that represented the peculiarities of Argentine social life. The Latin American film historian Timothy Barnard argues that: The tango film is the best example of this: it was the largest and most distinctively Argentine genre of the period. It was also very popular abroad, demonstrating that foreign audiences didn't mind seeing Argentine culture on their movie screens. Sound gave the film industry a new capacity to infuse the country's vigorous popular culture into its works, creating uniquely Argentine cinema with selling power abroad. (1986b, p. 25) Due in no small part to its positive representation of Argentine culture and social life, the tango film became a bankable formula that proved successful both in Argentina and abroad. Unsurprisingly, Tango is such a film, while Los tres berretines and Riachuelo incorporate elements from the genre. Unfortunately, because these genres proved to be successes at the box office the individual films within the genres often proved to be unoriginal.

"In industrial and ideological terms the project's essence was the same". The essence of the Argentine cinematic project in the 1930s, as revealed through its exportation of tango culture, was to package an easily consumable product with the aid of recent advances in technology. The tango film is such a product, not only because in that it's consummately porteno subject matter resonated with the city's over two million inhabitants, but also because of its popularity worldwide. "An objective of the cinema of the period was the exportation of Buenos Aires as the primary capital of the Spanish speaking world". Buenos Aires itself became a source of raw material for the film industry to refine.
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