How To Build Seo Friendly Websites

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SEO is a very complex and involved process. Building an effective website is the first of many steps involved with SEO.

First, you should pay attention to onsite optimization when building the site and building SEO friendly functionalities into the site. This will help your SEO stats, and drive users to your website. Some SEO friendly functionalities include:

* Your URL. Make sure you have static URLs for your site. This means you build essential keywords into it, rather than just coding and other useless information.
* Make sure you can use custom metatag information within the site. Elements like page titles, description and keywords should all be customizable.
* We recommend using a Linux or Unix server. These servers make it easy to integrate SEO functionalities into your site (things like htaccess and 301 redirects, which are essential to onsite optimization).
* Your site should also have built in RSS functionalities. RSS feeds provide your site with a way to have consistently fresh content, which will increase your ranking in a search index.
* A dynamic sitemap ...
... is also essential to having an SEO friendly site. Being able to submit a dynamic sitemap to Google and other search engines will help you get ranked and indexed much faster than trying to do it without a submitted sitemap.

Ok, so now that you have a good handle on onsite optimization, your SEO campaign should go flawlessly right? Wrong. There are still 3 other main points of SEO that all need to be integrated into a successful strategy.

First is keyword research. If your site doesn’t have the proper keywords on it, then no one will be able to find it. You need to research what your target group is typing into a search index and then implement those keywords in your site’s content. This is the heart and soul of effective SEO, and will help you rank high faster.

Next is offsite optimization. Offsite optimization involves where your marketing dollars go. Backlinks, social media and other methods are all vital to creating a successful SEO strategy. Because, what good is a fully optimized, visually appealing website if no one goes to it? Offsite optimization helps drive traffic to your site from other sources, like search engines and social media.

Finally you have conversion optimization. It’s important to be able to convert traffic on your site to leads, and convert leads to clients and clients to loyal clients. Conversion optimization deals with keeping the traffic you have once you have it. This involves data analysis and producing useful information to know how to tweak your SEO campaign and constantly keep it as effective as possible.

Optimum7 has over 10 years of experience with SEO. We recommend using WordPress as an SEO friendly CMS, and Volusion as an SEO friendly ecommerce system to get you started.