Make The Internet Prettyplease

By Author: monikacis
Total Articles: 27
Comment this article

Why, oh why, does the digital world need to be ugly? A big assumption, I know. A big assumption that doesn't apply to everything out there.
Mail Chimp looks great. So does Emmaand Small Fish. And Rails for Zombies, that's a stylistic piece of art. But alas, these aesthetes are in the minority. By and large the web is dominated by beige and Times Roman. Take one look at Basecamp or Smartsheet and you'll soon see what I mean. Long screeds of information presented in dull font in endless rows of uniformity.
Yuck.
It's like walking through those commercial sections of the city that were built in the 70s and early 80s. It's all concrete, hard edges, greys, brownsa whole lot of functionality. No beauty allowed.
Now, I can kind of understand why this happens in cities. Beautiful buildings cost a hell of a lot to build. The nicer materials tend to be the less available ones, the more pricey. It's all very well have a cutting edge architectural design, but if you don't have the substantial cash to realize the project in marble and oak then it's just a pretty picture on parchment.
But the ...
... same rules don't apply in the virtual realms. Scarlet's the same price as beige. Tangerine costs as much a grey. Squares versus arches, flat versus relief, Baroque versus minimalistthere ain't a whole lot of difference on the balance sheet.
Okay, I know that's simplifying things. Animation costs a lot of time and effort to make. Thus it costs more. So does layering. So do special interactive effects on a website. The more complicated your site, the more it costs to build. Fair enough. But hold on, look at it in perspective.
How much does it cost to build a truly beautiful website?
$5000-$10000?
How much does it cost to build a truly beautiful building?
$500,000 - $1,000,000 for a house.
For a museum or an office building? We're talking millions.
Digital building materials are cheaper than dirt. But we still spend small change on our virtual assets. We blog for free using templates, some of which are pretty, most of which are not. Why not? There's no money in it, so why should anyone spend their time and creative sweat on beautifying for peanuts?
We can buy a kitset website for between $10-$100. Again, all the bits are there, some of which are pretty, most of which are not.
It's all about value. How much do you VALUE your presence in the mighty interwebs? Are you satisfied to spend small change on beige, Times Roman and kitset features, or do you want to make a statement about who you are and what you stand for?
Like the Chrysler building?
Like Sky Tower?
Like Gaudi's cathedral?
Beauty makes the world easier to live in. It creates light when even the sun's having trouble pushing through the clouds. And it's never been easier to create beauty.
The gaming industry has it sorted. So does the move industry.
It's time the web app industry woke up and checked out the roses. They've got a thing or two teach us. We just have to look.
For more information please visit our site:-http://www.appsummary.com