Law Firm Seo Tips For Wordpress Websites

By Author: Frank Smith
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Wordpress is a powerful and popular program for developing web sites. Literally tens of millions of different websites are run by it. You can optimize your law firm website or blog with ease by using some of the tips outlined in this article.

Title Tags

The title tag is considered to be the most critical element in alerting the search engines to the content of your page and site. Your homepage generally ranks for your law firm site name already. You should not put your site name at the beginning of the title, rather take the blog name out. By excising the brand name from all title tags on blog posts, you may enjoy a dramatic increase in search engine provided traffic.

Meta Tags

Meta descriptions can be made custom to help your law firm site to rank better. Google does not crawl keyword tags any longer, so it is less important to put in keywords in your tag now. You might still work them in for the benefit of the other search engines through enabling your dynamic keywords. Use the All in One SEO pack to accomplish this. Your Meta descriptions should be personally written, never automated. Headspace ...
... is a plug in that permits you to customize them for every post.

Permalinks

All that permalinks mean are URL's for all of your legal posts. Using a format that informs viewers about your page is a good idea. These URL words will be highlighted for related search queries in the results page. You can alter your permalinks by going under Settings >> Permalinks. It is a good idea to make your URL as brief as possible. URL's default to every word in your post title otherwise.

Turning on Pingbacks

You should activate the Wordpress option to alert blogs that you are linking to them. This is easy to do, by going into Settings >> Discussion. Turn on the default article settings' two choices. They will likely return the favor and link back to you, boosting your search engine rank in the process.

Employ Alt Attributes Devoutly

Google has decided to prioritize alt attributes regarding the ranking of your posts and images. This alt tag allows you to share with the search engines the meaning of your images. Using this will allow you to bring in more visitors from search engines for your pictures and should increase your page rankings too.

WWW or Not

Your sites can probably be accessed either using http:// in front of the name or http://www before it. Wordpress does this on your behalf with a 302 redirect that tells the search engines that this is temporary. It is important that you replace it with a 301 redirect to tell them this is a permanent feature. Google Webmaster tools allows you to decide which redirect to use. It is a matter of preference if you go with the non www or www URL for your site.

More Advanced Concepts with Wordpress SEO

Search engines do not require archives, tag pages, and categories of data bases to find your legal blog posts. Because of this, the Noindex option works well for Tag pages and archives. You set this up by installing the All in One SEO pack that was discussed above. The admin panel has settings to show you the ones to block.

NoFollow Certain Pages

Nofollow sculpting means maintaining and sending the link weight to the appropriate pages. Linking to a page a single time does not make Google index it. You can nofollow links to category links, your about page, and RSS feed. This will prevent back links weight from being wasted on those pages. Changing it to Nofollow does run the risk of offending Google. If you are going to do Nofollows, then be sure to Nofollow your read more link.

Google Webmaster Tools

You should also make sure that you sign up to use the Google webmaster tools. It will let you know the highest ranking key phrases with Google. It will warn you if you have broken links. It will also tell you if your law firm's site has been hacked into by someone.

Whatever you do, do not forget to build up many back links. These are probably the most important criteria for search engine rankings. This will take some time, but you can do it.
About Author:
Frank is an online marketer that enjoys spending time in the great outdoors. When not enjoying his time outside, Frank can be found at the computer searching for ways to build his online business. If you're looking to promote your law firm, consider hiring a lawyer SEO company.