Best Pay Per Click Search Engine Sites

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Google has held the largest market share of online users for the past 10 years. But with the recent merger of Yahoo and Bing, the new Microsoft adCenter is giving Google a run for their money. The rise in popularity of social media throws another hat in the ring, although Facebook isn’t really a search engine site per se. Choosing between these options to start your pay per click (PPC) campaign can be difficult at best. How can you know where your business’s precious marketing dollars will be best spent? Let’s start by understanding what each search engine site has to offer.

Google’s AdWords has been reaching millions of users on a daily basis for quite some time. They offer all kinds of tools to search competitive keywords and help you build the most profitable PPC campaign. They will also help you monitor your traffic and provide you with the data necessary to manage your campaign and keep it on the right track.

Microsoft’s adCenter has a lot of the same capabilities that AdWords does, with some very small differences. Microsoft ...
... offers a slightly different approach by allowing you to customize your campaign targets by the entire campaign or just certain ad groups. They’re also currently only offering mobile and text formats for ads, while AdWords has mobile, text, image and video formats.

With Facebook rapidly approaching 1 billion users, this is a market that can’t be ignored. To do so would allow your competitor to have unfettered access to all those potential clients. Even though Facebook isn’t a search engine, it’s still a worthwhile place to spend your marketing dollars. Facebook allows you to customize your campaign to target users by age, location and interests so that your ad for your ceramic studio doesn’t end up on a skate boarder’s page. This level of targeting allows you to get the most for your money and helps ensure you drive a significant amount of traffic to your site.

Smaller programs may advertise high success rates, however buyer beware. You just won’t reach the amount of users you can reach with Google, Microsoft and Facebook, and the whole point of a PPC campaign is to reach as many people as you possibly can. The three giants are defiantly the way to go if you choose to embark on a PPC campaign.

So once you decide which search engine is the best for your market, what should you do? Hiring a professional company who specializes in Sponsored Search may be your best option. A PPC campaign is something that can’t just be forgotten about. It needs to be closely monitored and maintained to get the most success from it. As a business owner, you may not have time for something that labor intensive. That’s where outsourcing PPC duties may be helpful. It will cost you more now, but down the line it will help you create more leads and bring more traffic to your site, ultimately impacting your bottom line in a positive way. Do you have time to create landing pages with different designs, monitor analytics daily, setup multi-variable tests to increase conversions and run your business at the same time?

We have been helping manage and start their client’s PPC campaigns for years. Contact us today to get started with your own campaign on the best pay per click search engine sites. You can call us at 1-800-736-9618.