Electronic Newsletters; Pricing And Cost

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With the rise in spam and spam blocking technology, you may think that sending electronic newsletters is no longer an effective way to market your business. However, statistics are showing just the opposite. A recent projection done by the Direct Marketing Association forecast that for every dollar spent on effective email marketing, $42.08 will be generated for the business in 2010. The key to this profitability is to evolve with the ever changing internet market.

The first thing to address when embarking on an electronic newsletter campaign is acquiring your list of contacts. You may already have a list of emails you collected over time, or you might need to purchase a list from a company that will provide you with contacts. However, that route can be very expensive, and may not be an effective way to spend your marketing dollars.

One of the most important things to keep in mind when sending email newsletters is consistency. You won’t get regular clients by sending a newsletter once. Send it monthly, biweekly or however frequently you want, but make sure it’s consistent. Don’t ...
... waste your money on this marketing technique if you don’t plan to keep up with it. It’s statistically not effective unless it’s done regularly.

So, what can you talk about in your newsletter? Make sure that your content is relevant to your customers. Engage them. Provide them with information about your company that they don’t know they need. This will keep your statistics high.

Statistics are very important when embarking on an email newsletter campaign. Things like how many people are actually opening your newsletter and reading it, what your click through rate is, and how many sales are resulting from your emails are important to track Optimum7 can help you compile this information and use it effectively to maximize your marketing dollars.

Now that you’ve decided an electronic newsletter is the right marketing technique for your business, how much is it going to cost you? Pricing is variable. First, there will be a onetime fee for the newsletter template design. This cost can range from $1,000 to $3,000 dollars depending on how complex your newsletter is. Then, there’s a regular syndication fee that is based on how many emails you want to send your newsletter to, and how many changes need to be made to the original template each time. This cost runs between $50 and $500 every time your newsletter is sent out.

This can seem like a fairly high cost just for a newsletter campaign; however when you consider that when applied properly, $500 every other week can generate over $42,000 in monthly sales for your business it becomes a small price to pay.

Optimum7 understands the importance and intricacies of nurturing a successful electronic newsletter campaign. We offer competitive pricing for a quality product that can increase your sales and productivity exponentially. Contact us today to start your email marketing campaign and get your business on the right track. You can call us at 1-800-736-9618.