Tips On Building Your Own Mailing List

By Author: Lisa Olsen
Total Articles: 16
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If you are looking for tips and helpful suggestions that you can use so that you can build an effective mailing list for your advertising business/internet marketing initiative, then you have found an excellent article. In the succeeding paragraphs of this short yet very informative article, we have listed down and tackled three tips and pointers which can help you establish a credible in-house contact list that can in turn guarantee the success of your direct marketing and advertising campaign.

Three Tips on How to Build Your Own Mailing List

1. Seek professional help. If you do not have any experience in handling advertising business/internet marketing programs, then you should seriously consider employing the services of professional advertisers and online marketers. But where can you find such professionals?

To find legitimate direct marketing and advertising service providers, you can visit the local office of the Small Business Development Center, also known as the SBDC. This government-sponsored agency provides expert advice on a variety of small business issues, especially in relation to promotional ...
... and marketing activities. The SBDC can also offer assistance on how business owners, like you, can come up with credible mailing lists that they can use so that they can effectively advertise the products and services they sell out.

Business owners and entrepreneurs can also hire freelance internet advertising experts. By setting up an appointment with one of these professionals, you can surely receive practical advice on how you can establish an in-house contact list of your prospective customers.

2. Expand your social network. To build a credible mailing list, you also need to expand your social network. This involves listing down the contact information of the individuals you meet either personally or through popular social networking sites like Facebook, MySpace, Twitter, and other related websites. As you keep in touch with your friends and acquaintances, you can easily evaluate whether or not they fit the profile of your target market. And with the use of their contact details, you can successfully build an extensive database that you can use to support the direct marketing and advertising programs of your business. And that's not all. You can even allow other companies and firms to rent the in-house contact list that you have built on your own.

3. Use free online directories. You can also use the information and directories available in the domain of the World Wide Web. You can use the features and functionalities offered in different websites to gain access to reliable and at times free information.

But, a gentle reminder: You have to check the credibility of the online directories you intend to use. After all, the information that you can access through the internet is prone to obsolescence. Thus, you need to make sure that the details that you get from an online source or directory is reliable. Examine when the information on a particular web page or site has been updated. This way, the effort, time and finances that you will invest in building your own business mailing list will not go to waste.