How Mobile Ads Are More Interactive Than Other Ads?

By Author: Sanjay Sharma
Total Articles: 84
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In the absence of advertisers, any advertising activity will not be able to yield any fruitful
. However, advertising is not an easy practice. Advertising professionals are exceptionally
creative and they always seek for creative ideas and themes. In terms of advertising media,
Advertisers use different tools of brand advertising as per their choice. Through this blog,
you will get to know how mobile advertising is focussed upon as the newest means of brand
promotion.

Thanks to the new tools, techniques and devices of brand promotion which mark the beginning
of a new era in brand advertising. Today, a business deal is emails away and sharing a brand
message is just a single SMS away. Such innovations in brand advertising provide brand owners
promising platforms to promote their business amongst the target groups.

The important strategies of a successful advertising campaign include effective planning,
execution and implementation of the media plan. Choosing ...
... the right media vehicle is the most
important strategy of all these. You need to launch your campaign through a relevant media,
which will drive sales to your product right? The following paragraphs further provide a glimpse
about the requirements of a successful ad campaign through mobile media in particular.

Requirements of a successful ad campaign via mobile devices

Advertisers need a one stop shop for all the brand advertising needs. Meeting the expectations
of the clients require a lot of strategies to fulfill, one among which is to cater to what exactly
customers want. The objective behind using mobile devices for brand promotion is to ensure
that brands get maximum interaction with its customers via personalised and customised tools.

Mobile ads serve valuable purpose for this type of promotion requirement. Mobile ads are far
more interactive than other ads. The following features about mobile advertising support this
viewpoint.

Features of mobile ads

SMS campaigns, gaming ads, ARBT ads, contest hosting ads etc are few ways of advertising viamobile phone devices. The features of mobile ads read this way-

Personalized medium of brand advertising

Assured reach to potential customers/ decision makers

Richer impact on the target group/ end customers

SMS ads are one of the most commonly used technique/ tool of mobile advertising. BULK SMS
campaign is a common practice of sms advertising. Some features of SMS advertising are briefly
discussed below

Quick and easy to start or launch

Targeted & defined

Fair & market driven price

Interactive approach of brand advertising

SMS content users care about your brand

Detailed tracking & analytics

Location based targeting