Etoro Partners Presents: Make The Most Out Of Your Traffic

By Author: eToro
Total Articles: 18
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For today's forex affiliates, the range of marketing channels that are open to you is so wide that sometimes it's hard to know where to start. Should you use banners or text links? Widgets or mailers? Viral videos or social network advertizing? Or should you just try everything at once? Well, to help you solve this problem, we at eToro Partners would like to present you with a short guide to making the most out of your traffic.

Know Your Traffic
The most important thing for an affiliate is to know what kind of people constitute most of your traffic and what are they interested in. For example, if your site attracts online gamblers, then you know that your traffic is most likely made up of thrill seekers looking to make a quick buck. With this knowledge you can then appeal to their sensibilities by advertizing forex as the place to make profit - easy to start, huge leverages, no commissions, easy to deposit, etc. Some trading platforms, such as eToro, also offer bonuses, which may very well appeal to this kind ...
... of public. In short, to know your traffic is to know what you have to do to convert this traffic into affiliate commissions.

Use the Right Channels
It would be easy to say just use all the channels available to you on every campaign, but the truth of the matter is that your time and resources are limited and thus there are choices to be made. Again the choice of channel depends on your traffic. If, for example, your visitors on average don't stay at your site for longer than a few seconds then it would be in your best interest to capture their attention with a flashy banner or a widget. But if on the other hand your visitors stay on your site for a while and tend to look at more than one page, then an article will definitely make them a better candidate for conversion. As for social and viral advertizing, this depends on your skills and the time you invest. Making a video can be quite time consuming, but can on the other hand bring you a huge payoff if it's effective. Whatever channel you use, be sure to monitor it continuously. eToroPartners for instance offers affiliates state of the art accurate monitoring tools that can help you optimize your marketing efficiency. If a channel doesn't work, it's better to detect it early and move on to a different strategy.

Choose the Right Product
Once you know your traffic the single biggest decision you have to make is to choose what product to associate yourself with. The forex trading platform and service you advertize must suit your traffic if there's any hope of converting them. If your traffic is made up of professional traders you will probably want to look for a platform with advanced features and good conditions for VIPs. If on the other hand your site is visited by people who've never heard of forex, you'll probably want to go with a user friendly platform that offers free educational tools. Of course some platforms, like eToro, offer both, and thus enable you to convert most kinds of traffic!