Effective Use Of Seo With Email Marketing

By Author: Mohan Chen
Total Articles: 434
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A Toronto SEO Company makes use of a number of techniques to promote a website and ensure higher search engine results. One of these techniques is that of email marketing. Email marketing, just like all other Toronto SEO services, is best carried out if you are familiar with the basic jargon so you can relate to and understand the efforts of the SEO firm.

Calculation of ROI (Return on Investment)
ROI is something that is applied in various places of the business activity to find out how profitable the business has been. It is calculated in this manner:

ROI = [(Revenue Generated - Investment)/Investment)]*100
The investment includes the cost of the campaign and the cost of time consumed.

Open Rate
SEO Services Toronto makes use of open rate that refers to the number of email recipients who opened the HTML emails sent to them. It is considered as a useful measure to judge the response of the email campaign. If this rate is lower than expected, then the subject of the email is revised and text altered to make it more attractive ...
... for the recipients.

Copy
This refers to the text used in the email. This is the main attraction for the reader. The Toronto SEO company spends considerable amount of time fabricating the text that is compelling enough for the readers to take further action. Sometimes Toronto SEO services of copy are also supported with the images taken from the client's website design.

Spoofing and Phishing
These are malicious activities that need to be avoided. Such spam and fake messages may jeopardize the privacy of consumers and damage the repute of the Toronto SEO Company.

Selection of fonts
All browsers are not compatible with all types of fonts. Times, Arial, Helvetica and Verdana are generally displayed as desired. Any other font might have compatibility problems on certain web browsers. This factor must be kept in mind while creating a website design and incorporating that in the email for effective SEO Services Toronto.

Length of the email
The area above the bottom of the browser window is known as fold. Your main text above the fold should be compelling enough to make the reader scroll down for more details.

Preview pane
Some email programs allow users to view a preview before opening the entire email. This also needs to be kept in mind when you are composing text as part of the Toronto SEO services. The opening lines should be able to grasp the reader's attention enough to make him/ her open and read the entire email.

Hosted Email
The Toronto SEO Company can offer this service whereby the email message opens as a web page and ensures that all formatting of the website design remains intact. This is an effective technique in SEO Services Toronto.