12 Days Of Rich Media

By Author: Jamie Hanson
Total Articles: 3495
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You've heard of the song, "The Twelve Days of Christmas". As a retailer, you should spread the rich media cheer as much as possible this season. Here is our rendition of the "The Twelve Days of Christmas". We'd prefer to call it "The Twelve Days of Rich Media."

1. Selection. Select the proper advertising units to offer. This may be one of the biggest challenges of using rich media. Deciding on a unit is important. Retailers do not want units that will compromise a user's experience on this site. However, retailers still want their ad units to be highly visible.

2. Showcase. Showcase the rich media you have to offer. Set up some demos of the advertising unit will look on your site. You can even use an actual HTML page to see what the real add will look like. It is much easier to get a visual of your rich media advertisements than to try to explain them in words.

3. Schedule. Create a rich media campaign schedule and stick with it. By creating a schedule, you are less likely to be running multiple rich media advertising units at once, on the same page. Running multiple ad units at once can really irritate ...
... a user.

4. Publish ad servers. Use a Publisher ad server for your rich media ventures. Do not wait for an advertiser to come to you. Be proactive, approach a publisher ad server that offers what you are looking for; its own formats for pubs or a publisher willing to create one for you. This will allow you to sell to all advertisers, not just strictly the advertisers that approach your business.

5. Innovation. Be innovative. Instead of creating a presentation that is likely to bore agencies who see the same thing day in and day out, be innovative in your presentation. Design new formats that you would like to see on your site. Agencies will be drawn to the fact that you were able to stand out from the crowd.

6. Revenue. Rich media advertising generates more money than more traditional forms of advertising. They also generate higher brand awareness. Advertisers love to see larger unite on their sites. They are more visible and more effective.

7. Mobile sites. Optimize your mobile web application or site. Mobile shopping is predicted to be a hit this holiday season. Optimize your mobile site so that consumers are able to easily navigate it, find what they are looking for, and purchase items from your store.

8. Social media. Social media is another one of those media outlets that is expected to propel the holiday shopping season. Add depth and rich media to your social media endeavors. Embed rich media into Facebook postings and blog posts.

9. Detail. Cover every inch of your imagery and sites with rich media. For instance, with Preface Media mobile phone applications, you are able to zoom, spin, pan, and see every angle of a product before you hit purchase. Allow consumers to see every angle of every product and make informed shopping decisions.

10. Videos. Use video in your media outlets. Shoppers love online videos. They are popular and their popularity continues to crow. The power of video in persuading individuals to make a purchase is indisputable. Videos help to feel the gap between shopping online and shopping in brick and mortar establishments.

11. User-based content. Invite users to generate their own content on your website. Customers love to be heard and other potential customers love to hear the voices of satisfied customers. Invite customers to comment using blogs and social media.

12. Customize gifts. Allow shoppers to have a little fun and get creative by creating a gift designed especially to meet their needs and want. Allow customers to create custom cards, engravings, etc. Rich media visualization tools will guide them through choosing designs, colors, and more. Customers will be able to create the perfect gift for the holidays.

Enjoy the incredible benefits of rich media at prefacemedia.com