What Is Rich Media?

By Author: Jamie Hanson
Total Articles: 3495
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Rich media is a term that is synonymous with interactive media. Interactive media generally refers to products or services that are found on digital computer-based system, which responses to the actions of users by presenting content such as text, animation, graphics, audio, video, etc.

Rich media is a welcome change from the older, more mainstream media solutions. By using rich media, companies can create one of a kind ways to draw consumers in. Rich media can be used online or even through mobile devices.

Rich media can be a streaming video with a scene from a movie or television show, an imaged mouse cursor, a bannered ad that captures the user's filled-in person information, ads that change when a user scrolls over them. Simply put, rich media is a means of interacting with the user. The possibilities for interaction are endless. Companies have more creative freedom and the power to make their advertisements pop out to the user.

Rich media advertisements drive and measure the engagement of their users. Rich media can send a targeted message to specific users paged on demographics and other online habits. ...
... By using rich media, companies are able to decide what works and does not work as an advertising or marketing method.

Rich Media can include:
High quality images.
Multiple streaming videos.
Videos recorded from a webcam or smartphone.
The use of Twitter.
Using Facebook to post images and video.
Information collection from the user.

Rich media platforms (such as offered by Preface Media) can:
Improve the overall online of experience of customers.
Aid in boosting sales.
Provide a defined company image.

Rich media is a powerful advertising tool. Companies, large and small, should not be afraid to explore their rich media options. Rich media is effective, creative, engaging, and the results can easily be measured.

Need help creating a rich media campaign? Contact Preface Media. Let Preface Media create your rich media solution.

Get more information on rich media and enjoy its incredible benefits at prefacemedia.com