Why Every Business Needs A Swedish Web Strategy

By Author: Daniel Nordahl
Total Articles: 2
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If you're in business these days you need a web strategy webbstrategi in Swedish).
Why you need a web strategy?
Because if you don't have one you are missing out on the greatest marketing opportunity available, namely the internet. Search has moved online, whether people are looking for products or services. Your website needs to be found and people need to like what they see when they get there. First impressions count and nowadays, your online presence is usually the first introduction to your business.
A web strategy answers the following questions
1. What should we do?
2. How should we do it?
3. What resources do we need?
4. Did we get it right?
What should a web strategy include?
Ideally, a web strategy should include the following: A thorough background research and analysis including market overview, website analysis, competitor benchmarking and interviews with senior staff members. Formulation of a clear vision and goals for your website. A website development webbstrategi in Swedish) proposal for content and functionality. A web marketing plan with a clear plan ...
... of action to achieve defined traffic and communication goals, including budget. A framework for measurement and evaluation of your online performance.
Common goals for all websites
Whatever your business or specific goals, there are some golden goals that apply to just about every website. Basically you need to figure out what content will make your website interesting enough to:

1. Drive your target audience to your website
2. Interest them when they get there
3. Get visitors to take the actions you want them to take on your website
4. Get them to come back and make repeat visits
5. Recommend your website to others
Benefits of having a web strategy
1. Use your website more effectively
A web strategy helps clarify how you can best use your website and digital presence to achieve your business goals. For example what type of content, functionality and service on your website will offer most value to your target audience?
2. Build business
Communicate more effectively, reach new markets, increase traffic to your site, improve the quality of your leads, convert more visitors and improve customer service.
3. Cut costs
A web strategy can help you reduce costs within administration, sales and marketing and customer care.
4. Maximize the return on your web investment
Your investment in your website is like any other business investment and you should be looking for a return. If you want a return you need to plan wisely.
Three basic mistakes most businesses make
1. Not thinking through their website properly when creating it
Who is the target market and what value are you offering them online? Can you turn your website into a more effective sales tool?
2. Not updating their website
Expectations have changed and people now expect all websites to be kept properly updated. A website that is not updated both reflects badly on your business and can be a source of great irritation to visitors.
3. Not marketing their website
Just having a website is not enough. You need to work actively with marketing your website so people will actually find and see it. Both online and offline marketing plans should be considered. All Online marketing plans should include Search Engine Optimization and at least consider social media such as facebook, twitter and blogging as well as other forms of online digital PR.
Are you getting the results you had hoped for from your web investment?