Slicing The Market With Web Design

By Author: Edward Hage
Total Articles: 20
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The web design sector is currently undergoing transformation. The market that is cyberspace is filled with competition, and the only way for the sector to survive is for it to allow clients to attract a certain market.
Consider the challenges facing a web designer. Generally, in the design of the client's web site, two of the biggest considerations are which market to reach for a customer and how big of that market can be captured. Such considerations might be moot for big business customers, whose resources can span a sizable territory. But such considerations become very important for small- and medium-sized businesses whose resources as yet may only be ready for a limited market.
This is probably what would define a good web design company - the ability to analyze a customer's potential in a market. At this stage, web design has gotten simple enough so that an interesting web site can be developed in a matter of weeks. However, the real skill needed by any web design company is to provide each client a slice of the pie if they are sharing a market.
Take a market like Toronto. To any business, Toronto ...
... is a sizable and significant market. It is a multidimensional one, and it has diversified both horizontally and vertically, offering a lot of niches which any business can tap for revenues.
A Toronto web design company must move on from just designing good-looking web sites. They must be able to design web sites with a number of new functionalities that improve visitor interaction. Any good web design company can do this.
However, a good Toronto web design company must be able to leverage its ability to make interesting, appealing and interactive web pages to attract a certain market segment that its client can turn into a customer base.
In Toronto, web design company might not have such a hard time dividing the market for its customers. Yet as the technology for web design matures and more clients clamor for web design companies' services, the sector will have to resort to deciding by itself how to divide the market for clients.