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Should Social Media Be The Part Of Your Seo Package In 2010?
After you have zeroed on popular SEO packages from a trusted SEO professional, you are making the same oversight that almost every other online business does - not implementing SMO (Social Media Optimization) into their Search Engine Optimization packages - even as a small part of the whole campaign.
The statistics below will help you find reasons why Social Media Optimization is creating such influence and creating demands of being included in online marketing campaigns.
65% of the Americans use social media profiles - more than Half the world's cyber-literate general public use social networking sites
55% of all big corporate firms have a social media presence
By 2012, 92% of people and 80% of all firms are expected to be using social media to the extreme level for branding & marketing purposes.
The last point effectively covers why you should be using SMO. In two years' time, almost all of your targeted consumer base will be using Social Media sites like ...
... Facebook to check out their desired brands. If you have not built a strong presence by then, even the best of SEO packages may fall short in results.
Some tips to help you include SMO into you SEO packages -
Start off with the most affordable of SEO packages at hand, and build on it.
Complement the whole campaign with viral marketing and social media marketing. This helps build up another avenue of introducing targeted traffic into the site and also creates a buzz about your product through word-of-mouth.
However, SEO Company needs to realize that all social media activities are about the brand and not the campaign itself. So, if you are trying to push the SEO campaign by directly pointing fingers (or links) at it, it will not succeed. Instead, go viral. Use well-made videos, articles that leak only partial info to initiate interest in the product.
For a successful Social Media campaign, all you need is good content and a better way to present it. The better buzz you create, whether planned or common, the better results your online marketing campaign will bring over and thus improved sales figures!
So if you are still not connected onto Facebook, Twitter or LinkedIn, it's time you did - especially as a SEO enthusiast!
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