How To Decide Which Font To Use For Your Logo?

By Author: Lillian Riley
Total Articles: 17
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Primarily, there is a greater impact on the minds of people after reading or going through the logo's appealing design and style, thus in the modern times, people give too much significance to the logo designs and insignia models.

To decide, what font to employ in the logo, depends upon the nature and type of logo as well as the objectivity of the company, it represents the logo. As any logo that is meant by dint of font is communicating the basic idea or a significant notion of any commercial entity or professional organization, thus the font you use to convey your message matters most.

That is why it is very important for us to be very calculative while deciding on a font to use in your company's or brand's logo. Here, we would let you know how to decide which font to use to convey the right brand message.

Before designing or preparing any logo, first of all either ask from the concerned ones of the commercial entity or yourself, that the logo going to design is communicating what message to its audience? So to finalize the font, depend upon the image you want to portray as well. Apple that claims to ...
... be personal and easy to use is bound to use soft and round edged font, and it cannot be as hard-faced as Serif font used to write Linux, the geek's operating system is.

After going though these guidelines, if you have reached to stage, that helps to decide what font should be selected, then also have an in-depth idea, about the size, that is also very crucial. In case, the size of font is reduced to 6 or 8 points, then your logo shouldn't become undecipherable when the size of it is reduced for printing on business cards, pens, and on other stationery items. A font should be legible even when decreased to 4 point size.

The web developer or graphic designer needs to mull over its nature, whether it should be thin or thick, and how much space each letter will have between each letter will depend on the legibility of the font upon reproduction on various surfaces.

Thus, your logo would be considered final, what it is under going through many considerations, like its font type and size, thin or thick, vertical or horizontal, slim or bulky, plain or ornamental, yet the conclusion is that, the logo should communicate a sense, that gives appeal, attraction as well as a meaning either.

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