Links Of London Jewellery Top On Sale In Europe

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The Platinum Guild International (PGI), the marketing arm based in London for the platinum industry worldwide this year launched its global branding initiative, "our most significant project in 2003, says James Courage, executive director IGP. No details will be announced to the press until May, but Courage recently took time to discuss the project with Links London.

"Until now many of the IGP programs worldwide have operated according to local market needs," he explains. "But research shows that there is a lot of common threads across all markets. Since this is a much more global market in general consumers traveling from one country to blogs and other market and between markets it is best to call our programs together under one umbrella brand. "

PGI's new program is based on extensive research, including focus groups of consumers, conducted in 2001 in the top seven markers IGP (Germany, China, India, Italy, Japan, the United Kingdom, and the links of U.S. jewelry London) "to see where platinum is found worldwide," he says.

The survey found that consumers share ...
... similar views on platinum, "if they are in established markets like Japan or the United States, or the newest as China and India," says Value. They see it as "a very inspirational metal that attracts young consumers, as well as more mature." Respondents also described platinum jewelry as a "reflection of the human person and the inner strength of a woman.

The results confirmed the platinum as the metal most strongly associated with bridal Links Of London Bracelets jewelry (especially in the United States, Europe and Japan) said that "a lot of potential for [platinum jewelry marketing] important occasions, plus wedding" specifically in the United States and Europe a strong desire for self-purchase by younger women in China, and both younger and older women in Japan and that "special affection for the platinum, especially in the designs avant-garde. " German