Corporate Video: Can It Really Sell Your Products?

By Author: Jason Smith
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It is a common scenario in the world of corporate video production. A company has an unhappy employee stand in front of a camera, who goes on about how great the company's products are. It's tough for a potential customer to be convinced when they have seen such a video so many times before.

Steamericas, Inc. Took a different approach with its video for the company's latest product, the Optima Steamer. Instead of using the old clichés, Steamericas went unconventional, and in the end it paid off dividends. For the corporate video, Steamericas worked with a video production company in Los Angeles called EKADOO, LLC, a company with a long list of accomplishments and an impressive portfolio.

To start out, Steamericas looked at all kinds of industry-specific product promotional videos and figured out which approaches were ineffective. Then, with the help of EKADOO's years of experience in corporate video production, they got directly to work on the project.

In order to draw in customers to its innovative product, the company decided to focus on 3-4 main objectives and competitive advantages that would be placed ...
... in its video. This included things like cleaning effectiveness, product safety, water efficiency and design. The video's main objective would be to compare the Optima Steamer to a traditional power car washer.

"This (video) allows our customers to make a purchasing decision just by watching the video," said Ryan Salkaln, Director of Sales, Steamericas, Inc. "They no longer need a live demonstration, and they can go directly to ordering it over the phone."

At the beginning of the corporate video, EKADOO created a bold 3D product animation introduction, revealing the product's tremendous design and innovative technology. Once this phase was completed, the company encouraged Steamericas to use these animations as an independent branding spot in the future for all corporate video-enclosed materials. The animation included a young woman holding the Optima Steamer's nozzle to her hand, showing the audience that it was not too hot to handle.

The main portion of the video was structured as an ongoing car wash competition between two beautiful girls, Christina and Vicky, where Christina operates the revolutionary new Optima Steamer, said Igor Tolstocheev, producer/creative director of EKADOO. This provides viewers, primarily the male audience, with an unbiased and entertaining video experience, letting them decide if the product is the most effective technology at the end of the car-washing process.

The professional video production company also added a second level of information for the audience through a linear graphics animation appearing over the main images, synchronized cameras, split screens and multi-language narrations. Through these enhancements, audience members could learn more about water consumption, facts on the steamer nozzle distance from the cleaning surface, temperature and more.

The video also featured some lighter moments and a happy ending, entertaining viewers and helping to finish the video experience positively. The final professional video production is available in a variety of formats and has been released in both English and Spanish.

The video project has been a great benefit to Steamericas, according to Yujin Yoo, Branch Manager of Steamericas, Inc. We began receiving phone orders from all over the world once this video hit YouTube, she said. This is amazing, as usually live demonstration sessions are required when selling industrial products like ours.

EKADOO, LLC is a leading provider of corporate video production company in Los Angeles. For more information, visit http://www.ekadoo.com