Easy To Read Fonts In Newsletters

By Author: Lillian Riley
Total Articles: 17
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Font selection for different media can be different, as different media have different trends like the newsletters font can't be employed for blogs, blogs font can't be used for book, so font selection must be according to the needs of the media like newspapers, blogs, books as well as newsletters.

This can be measured from this fact, that every newsletter has a title page, pages dedicated for advertisements and a portion separated for the articles and columns. The fonts on the title page shouldn't necessarily the easy to read fonts, they would be giving an attractive impression and best appeal.

Newsletter fonts can be varying - not the single font, as the newsletter has usually different segments, thus to fully differentiate the different segments, you need to specify fonts according to the need of the segment in the newsletter. Like on front page a mix of Arial Black as well as Bodoni MT, with larger size like 16 to 18 size for the body text, you may select Verdana and Calibri like 12 size - for the headings of the text, the same font yet with a larger size.

The fonts in internal pages are selected according ...
... to the approach, to make the text easy to read. Thus during the selection of fonts, you also need check the document's line spacing and line length, that will weigh heavily in your final choice of body type for any project. These exercises will help you eliminate some of the most obviously inappropriate choices.

In the matter of newsletter, your priority must be on readability that is the key to appropriate body type. Since body type is most often set at sizes less than 14 points a simple test of any face is "can you read it at body copy sizes?"

As the body of any newsletter usually consists of not only boxes, charts even it renders the sentences and paragraphs, and long lines of type. Even faces that are readable at body copy sizes can fail the readability test when set in long blocks. So the second test would be, "is it tiring or difficult to read long passages set in this typeface?"

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