Google Instant: The Death Of Seo?

By Author: Robert Deans
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There is lots of chitter chatter going on in the world of Search Engine Optimisation relating to Google's most recent endeavour; Google Instant. A glance at the blogosphere and forums unveils worries from around the planet that the new search enhancement (that displays results while you type) may mark the demise of SEO. The previous occasion the internet encountered this kind of fuss Chicken Licken was off to see the king!

Over recent weeks the web has been full of remarks on this topic which has prompted this report produced simply to lighten the atmosphere and restore order.

Google Instant is the most recent augmentation for search engine users, the service anticipates the user's search as they type and exhibits results linked to what Google believes you're searching for, key stroke by key stroke while you type into the search box.

In light of the acknowledged details regarding the influence of Google Instant will not be as negative or as harsh as some individuals imagine. There's a long history of changes and refinements to the ways search engines work and the SEO community has ...
... seen these problems regarding prior Google innovations fell by the wayside as SEO either discovers how to get benefits from the most recent systems or is untouched by them.

This is still the conceptual stage but all signs show that there's been little negative impact to search result patterns since Google Instant's introduction. A glance at reputable community sites reveals a calmer reaction to Google's announcement. For example SEOMOZ have just released articles based on research that demonstrates the release of Google Instant has created less effect on Search Engine Optimisation compared to average algorithm rankings update!

SEOMOZ offer some persuasive data that supports the view that it is business as usual within the world of Search Engine Optimisation and long tail search queries remain accepted, returning results at a similar rate to before Google Instant began. Actually the info demonstrates an increase in the use of 4, 5 and 6 word phrases.

This information encourages the opinion that individuals search methods will continue largely unchanged. Of course, long tail queries are essential to those who employ a strong idea about what they're looking for and live results may have small effect on their search. This concept of live results appearing while you type could be fresh, however we've been exposed to predictive or prompted queries for a while now without any ill impact on Search Engine Optimisation.

With that said, you cannot find any valid reason that the recent employment of long tailed search requests will not likely continue generally speaking, in fact when individuals have already decided on exactly what phrases they will use in their particular search (in line with their particular concepts and feelings), the greater part of queries will continue on despite suggestions.

Contemporary experiments with Google Instant have uncovered the possibility of some really positive effects Google Instant often have for companies who're currently ranking highly for very short tail keywords. For instance, when browsing the phrase mountain bike repair using Google Instant, by the time you could have typed mountain bike, the outlet Evans Cycles were seen as the highest ranked result. Evans is a countrywide chain of bicycle outlets who do offer repairs. With that in mind as soon as you finish the query to mountain bike repair, Evans does not rank at all. Despite the fact that this bucks the trend it illustrates the point of how the holder with the right short tailed phrase could pick up some extra traffic for their site.

In summary whilst it's still early days for Google Instant and the innovations being used are relatively unproven, the experience of earlier modifications and also the information available demonstrate that it stands to possess almost no negative influence on SEO and the way in which people search for results.

This article was written by R. Deans of Boom-Online Marketing, a leading UK online marketing company. For more information about Google Instant visit Boom-Online.co.uk