Search Engine Optimization 101

By Author: Jason James
Total Articles: 4762
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Too often have friends, relatives and acquaintances approached me for help in getting their businesses online. “All I want is a website. Please help me make a beautiful one so that customers can find me online!”

Unfortunately, things don’t quite work that way. In fact, it is almost a certainty that the hundreds to thousands of dollars that you’ve spent on that gorgeous new webpage will earn you back next to nothing. In short, you have probably just wasted a huge sum of precious money. For those who are interested in understanding just why, we have to start at the basics involved in search engine optimization.

Let’s stop for a moment now and try to imagine the website you own as a shop in the real world. You’re starting a new business and are currently seeking a suitable location. You finally decided on one and you’ve just spent $50,000 on renovations creating the most beautiful shop in the whole district. Posh carpets, leather sofas, full spot lighting. However, the location of your store is in a remote ...
... corner of Antarctica and you’re selling women’s clothes. I, on the other hand, have just recently opened a simple looking store in a sparkling new New York City mall. Who do you think is going to get more customers?

This simple analogy explains exactly what search engine optimization is all about. If a potential customer is looking for a product or service you provide, but your gorgeous webpage is on the 5th page of Google results, chances are that he will never find you. Your aesthetically perfect website just became a huge waste of money. In contrast, compare that to #1 website in the search rankings for that specific keyword and you can see the point I’m trying to make here. It doesn’t even matter if the #1 ranked website isn’t as beautiful as yours. It can be a simple looking page that is easily navigable and functional. The fact of the matter is that the extremely high advantage that webpage has over yours in terms of traffic and visitor count will allow it to make much more money than your website can.

No matter how beautiful a website is, it’s not going to help if no one ever sees it. Similar to how a store in the real world works, traffic is the key to success. This is where search engine optimization comes in. Search engine optimization is the process of getting your website higher up in the rankings in the organic search results. It works by getting the content of your website focused on the keywords which are most important to you. Furthermore, off-page optimization is constantly done to increase your sites popularity. Together, these actions will trigger a surge in your search engine rankings and give your website far greater exposure. Done right, search engine optimization can even give you top 3 results in Google for keywords which are extremely relevant to your business. Needless to say, such an outcome would easily pay for its own cost and every sensible business owner should seriously give this some thought.
About Author:
Internet marketing expert Jason James reveals how to get any local business to the top of the Google rankings quickly and easily. Hurry, This 100% free seo search engine optimization video training course, valued at $197 can be downloaded here: http://www.jasonjameshelps.com/google-secrets/