Back To Basics

By Author: Debbie Solomon
Total Articles: 2
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We all read tons of literature on pertinent
marketing information that is valuable to
our business. With all the tools and resources
available to us, it is hard to keep up with all
the trends of the internet.

So, I am going to take you back to the drawing board.
The Basic elements that is necessary to get your business
off the ground. Once these basics are established, then
you can begin to build upon them. However, these basics
are the foundation of your business and must be applied
appropriately before you can continue.

The 5 Basics of your business Foundation is as follows:

1.) Your Product or Service
2.) Your Business Plan
3.) Your Website
4.) Productive AD copy
5.) Effective Advertising Plan of Action

1.) YOUR PRODUCT OR SERVICE
-You cannot have a business without a Product or Service to offer.
-You need something that you will stand behind and guarantee.
-Never start something because you feel it is easy money. There is
no such thing.
-If you participate in affiliate programs, be sure ...
... that you utilize the
product yourself. How can you sell something you do not use yourself?

2.) YOUR BUSINESS PLAN
-A business plan is a Plan-Of-Action. An Agenda, A List of Goals.
-This is your guideline of how your business is to be run.
-Your business plan must include the following:
= State Your Objectives
= Situation Analysis (research business environment and competition)
= Target Market
= Positioning (the image of your product in the consumers eye)
= Market Mix
- Product, Place, Promotion, Price

3.) YOUR WEBSITE
- It is proper business etiquette to have your own domain, even
if you are part of an affiliate program.
- Your site must be professionally designed.
= no neon, no flashing lights, no fluorescent colors
- Your site must have multi browser compatibility.
- You must accept major credit cards on your site.
- Your site must have rich keyword content for search engines.

4.) PRODUCTIVE AD COPY
- Your AD copy must be to the point
- Do not promise what you cannot provide
- Original AD copy draws attention
- Always refresh your AD copy and keep it energized
- Use captivating headlines
- Do not over use CAPS or exclamation points.
- An AD is an invitation, so keep it short and beneficial.

5.) EFFECTIVE ADVERTISING PLAN OF ACTION
- You will not sell your product if you do not advertise.
- FFA Links and Free Classified Ads should NOT be part
of your plan of action. They do not work.
- Ezine and Newsletter Advertising is most effective.
= Find ezines that have been in frequent publication for at least a year.
= Small subscriber base ezines also work. You pay more for the
larger ones, but your AD is seen by many more too.
= Find ezines with your target market
= Track your Ads
- Implement a monthly advertising budget.
- Write Articles of your expertise- not an advertisement
and send it to ezine publishers who accept them.
- Write Press Releases
- List your business in business directories


Once you have the basics laid out for your business, you can
further your knowledge with essential information to keep you
in tuned with the marketing world.

Please remember that without these basics, you do not have
a foundation. Without a foundation, your business will crumble.
About the Author Debbie Solomon
Owner of MarketingTrendz and The HomeSource Arena
Learn more about running your business with the famous
ebook: S.C.R.E.A.M. The Marketing Guide that SCREAMS
SUCCESS! Learn all about taxes, tools of the marketing world
and how to run your business legally, professionally and
efficiently. This ebook is FREE when you join the FREE
Members Only Club--The PROFIT ZONE.
http://www.marketingtrendz.com