Atrocious Advertising Detected: Mission Critical!

By Author: Michael S.L Bombard
Total Articles: 4
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You know folks, it seems like every corner I turn on
the web, I see more and more "yucky" advertising.
It's daunting to see the fully avoidable mistakes we're
making. And the worst part is, if we would just slow
down for a minute and examine what we're doing, we
wouldn't make these simple, yet costly errors.

I constantly see people, experienced and new, making
mistakes like these:

What's that you're promoting?:
First off, you should begin with you're program or
business. You're not promoting some flim-flam chain
letter are you? Or how about some free replicating
web page that will probably close down right when you
finally start to make a few dollars?

No, that's not you. You did your research and built
your business around credibility, professionalism
and good old supply and demand, right?

Here's a general rule of thumb that I like to follow:
Would you feel comfortable and "proud" recommending
your program or business to your mother? Hmmm.

Spelling mistakes:
Please take the extra 30 ...
... seconds and check the spelling
in your ads "before" blasting them everywhere. There's
no bigger turn off for me than when I see ad copy with
a plethora of simple spelling mistakes. I thought you
were a professional businessman? But then again...

If you can't spell that great, so what. Use your spell
check, or have somebody else look over your ads.
Heck, send 'em to me. I'll make sure your spelling is
correct. Trust me, this kills your credibility.

Triple check that URL!:
It really boggles my mind to see the shear volumes of
people not using the correct web site link or email
address in your ads. 'Do not' type your addresses in
your ads, copy and paste! Copy and paste the correct
links, and there's virtually no way to mess it up.

Maybe that's why that $50 solo ad never pulled in any
leads?

Furthermore, use the 'mailto:' and 'http://' prompts
in your address. This will make your links "clickable"
for everyone. Most email programs won't hyperlink your
address if you just use, MarketingBlaze.com . But add
the 'http://' prompt and you'll get a nice clickable
link like this one: http://MarketingBlaze.com .

Now, simply use the 'mailto:' prompt for your email
address: mailto:youremail@yourisp.com .
Isn't that pretty?

(Pssst. Did you notice the space for the "." after the
link. When using your web site or email addresses in
sentences, always put a space between the punctuation.
Example: mailto:youremail@yourisp.com .