ALL >> Marketing >> View Article
Business Slow? Ten Productive Projects To Fill The Gap

Publishing guidelines: Please feel free to publish this article as written with no changes to article or resource box. Please notify me when and where you will use it. mailto:heather@thewritecontent.com Word count: 556
Business Slow? Ten Productive Projects to Fill the Gap Copyright (c) 2002 by Heather Reimer
Times are tough. Business is sluggish. Blame world politics, corporate debacles or a general lack of consumer confidence. Whatever is driving this lull, it's causing the people who would normally be fueling the economy (and our businesses) to sit on their wallets.
If running away to Margaritaville isn't an option, here are some productive and inexpensive ways to spruce up your enterprise and gradually get those wheels of commerce grinding again:
=Upgrade the website. Maybe it's time to consider adding e-commerce or experiment with ways to harvest new sign-ups with, for example, exit pop-ups.
=Send out a special mailing to your opt-in list offering a freebie or a seasonal sale.
=Is your mailing list undernourished? Schmooze. Get out there and shake some hands at local business group meetings. On the way over, practice ...
... your 15-second elevator speech so you can get your message out fast, even in a noisy, crowded room. Don't forget the biz cards!
=Start jamming creative ideas for a newsletter. Your inbox is flooded with ezines, right? Design your own made up of the elements you like best in other publications. But keep it short, at least for now, as a kindness to your readers and to whoever has to write the content - likely you!
=Learn a new skill... maybe some aspect of web design or marketing that has eluded you. Visit htmlgoodies.com and choose a topic you know nothing about. Take a course at Barnes and Noble Online University. Subscribe to a few quality business newsletters like Clickz.com or Addme.com and learn from the experts. It'll keep those brain synapses snapping during the veg times.
=Get out the tool kit and fix those nagging little annoyances once and for all: the email client that isn't performing up to snuff; the buggy instant messenger. Create folders and organize your documents, your desktop, your emails, etc.
=Contact the local media and find out which editors/program directors can help you get publicity for your business. Make a file of all contact names and numbers so you'll be ready when you have a story to pitch about your product or service.
=Even if you think there's nothing new to say about your business, write a press release linking your product or service to something in the news or a current business trend. CyberAtlas.com and Nua.com/surveys are excellent resources for this.
=Take a super critical look at your online copy and your ads. Are they working as hard as they could be? In an economic slowdown, it's even more important to use the best sales copy you can afford. Find out if your content needs a boost by requesting a free content analysis from TheWriteContent.com
=Be assured you're not the only one suffering through an unpaid holiday right now. Take advantage of that fact and barter some services/products with other business owners in the same boat.
As with all recessions and economic slumps, this too shall pass. Spend the time wisely and you'll be ready to swing into action when those wallets start to squeak open again.
---------------
Your online business CAN generate more traffic and revenues. For a FREE content/design analysis of your website, visit: http://www.TheWriteContent.com
TheWriteContent.com delivers action-inspiring web content, sales letters, newsletters, press releases and more. Painless pricing, money-back guarantee, fast service.
Add Comment
Marketing Articles
1. Content Production & Storytelling | VinboxAuthor: Vinbox
2. Elevate Your Wardrobe With American Eagle And Yallaa Coupon
Author: Kavish Raza
3. Promotion Firms As Strategic Partners In Brand Building
Author: Barry Elvis
4. Google Ads Vs. Social Media Ads: What Works Best For Your Business?
Author: ehawkers
5. Digital Marketing Hacks You Wish You Knew Earlier
Author: Umar Asghar
6. The Cost Of Inaction: How Customer Click-aways Drain Your Profits
Author: Kevin Le Guyader
7. Online Influence Marketing Strategies For Small Businesses
Author: Barry Elvis
8. Avoid These 5 Real Estate Marketing Mistakes To Boost Your Sales
Author: Adept Digitals
9. Having Trouble Getting Leads? Ppc Can Drive Customers Directly To You
Author: Apple And Oranges Digital Marketing agency
10. Why Choosing The Right Ecommerce Marketing Agency In Dubai Matters
Author: Traveler Foody
11. Vinbox Ai & Ml Services For Smart Decisions
Author: Vinbox
12. Advanced Digital Marketing Tactics For Lead Generation | Iam Group Of Companies
Author: IAM Group of Companies
13. Book Advertising And Booktok Promotion: How Authors Can Reach Millions
Author: Deepugoud
14. Maximizing Success With Amazon Kdp Ads: A Guide To Effective Book Marketing
Author: Deepugoud
15. Vinsuite Middleware | Scalable Comms Api
Author: Vinbox