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Ask Mr. D - Pop-up Ads

Dear Mr. D,
It seems like everyone on the net is
talking about pop-up ads. A lot of people
hate them, but a lot of other people seem
to do real well with them.
My question is, do they really work as
great as some people say? And one more
thing, what do you think about pop-ups?
Signed,
Curious
-----------------------------------------------------
Dear Curious,
Love them or hate them, the fact of the
matter is - pop-up ads and pop-under or
pop-back ads are enjoying an amazing
success. The reason for their success
is the same reason they are so hated by
some - they cannot be ignored like most
other types of ads.
Personally, I don't mind pop-ups as long
as they are used in moderation. But, I
hate it when I visit a site that drowns me
in an avalanche of the things.
By the way, I use the little critters myself,
but in moderation. If you decide to install
they on your site, I think you will find them
to be very effective. But, I urge you to use
them ...
... sparingly.
Be sure to let me know how it goes if you
decide to them a try.
About the Author
Bill Daugherty. Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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