ALL >> Marketing >> View Article
Are You Sabotaging Your Site's Visibility?

A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users.
How did this happen? The study reveals that each site belonging to the Top 100 contains design elements that in some way negatively impact their compatibility with and visibility in search engines. As a result, many of New Zealand's leading companies are not found listed in the search results of the most popular U.S. and New Zealand search engines, impacting their potential online revenue.
Most Internet users rely on search engines to find product and service providers. Unless they know the exact website address or search by the company or brand name, they will try to find what they are looking for by using keywords that describe a product or service's features, benefits or attributes. By ignoring the most important method used by people browsing the Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites.
Websites are often ...
... a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors. After all, what is the point of paying so much money for a web site that will never be found?
Does your web site contain any of the same self- defeating elements? Let's take a look:
~ 25 percent of the Top 100 New Zealand Companies could not be found for their chosen search terms in either U.S. or New Zealand search engines. Are you targeting the most appropriate search terms for your site?
~ 62 percent of the Top 100 New Zealand Companies fail to utilise their site TITLE tags effectively. Are you including keywords in your web page TITLE tags instead of just your company name?
~ 13 percent of New Zealand's Top 100 Companies are using techniques that could get them penalised on search engines for "spamming". Are you avoiding techniques considered as "spam" by the search engines?
~ The majority (59 percent) of New Zealand's Top 100 Companies use little or no body text on their home page. Are you using plenty of text on your pages for search engines to index?
~ 42 percent of the web sites belonging to New Zealand's Top 100 Companies are inaccessible to the visually impaired. Are you using ALT IMG attributes for your graphics and image files?
~ 5 percent of the Top 100 New Zealand Companies are not listed in any of the most popular U.S. or New Zealand search engines examined. Have you submitted your site to the major international and local search engines and directories?
~ 63 percent of New Zealand's Top 100 Companies do not include a META Description Tag on their home page and 70 percent of the Top 100 New Zealand Companies do not include a META Keywords Tag on their home page. Have you included relevant META Tags in your site's HTML code?
~ 78 percent of the Top 100 New Zealand Companies do not use target search terms within their home page text. Do you?
Addressing all these elements will ensure your web site has the best chance possible of being visible in search engines and easily found by your target audience.
Copyright © 2003 by Kalena Jordan. All rights reserved under U.S. and international law.
About the Author
Article by Kalena Jordan, CEO of Web Rank.
Kalena was one of the first search engine optimization experts
in Australasia and is well known and respected in her field.
For more of her articles on search engine ranking and online
marketing, please visit High Search Engine Ranking.
Add Comment
Marketing Articles
1. How A Restaurant Pr Agency Grows Your BrandAuthor: Tempt Agency
2. How Cloud Accounting Applications Transform Modern Accounting Practices?
Author: Robert Noble
3. The Rise Of Cheapest Bulk Sms: Shaping The Future Of Marketing
Author: SMSDeals
4. Integrating Chatbots And Automation For Smarter Lead Capture
Author: Barry Elvis
5. Boost Practice Through Proven Dental Marketing Solutions For Lasting Growth
Author: Expert Dental SEO Company
6. Online Vat Consultant Services For Remote Teams Include Rapid Business Solutions
Author: Richard jhon
7. A Complete Guide On Programmatic Abm In B2b Marketing
Author: tim seifert
8. Result-driven Branding Agency In Maharashtra
Author: Gatitaa Technology
9. Poster Board Rental In Toronto – Comotion Exhibits
Author: divyam
10. 12 Proven Ways To Get More Followers On Instagram
Author: Followers Rich
11. What To Expect From An L&d Analytics & Metrics Certificate Program: A Complete Guide
Author: Nilam
12. How A Chief Learning Officer Certificate Boosts Your Leadership Credibility
Author: Nilam
13. Navigating The Landscape Of Affordable Seo Companies
Author: Ecom Buzz
14. The Role Of A Certified Iso 31000:2018 Risk Manager In Corporate Governance
Author: Nilam
15. Account-based Marketing Roi: A Simple Guide To Better Results
Author: tim seifert