Internet Marketing Technology

By Author: autor
Total Articles: 4328
Comment this article

Internet Technology changes almost a daily basis. The tools and techniques implemented by online marketing professionals just three years ago are no longer cutting edge. Keeping abreast of current changes in Internet Marketing Technology is an integral part of creating an integrated marketing plan that will provide consistent long term growth for an online business. More importantly, understanding how to utilize these tools within the framework of a greater SEO (Search Engine Optimization) program is necessary. SEO firms and consultants are positioned to understand not only the human nuances of optimization but also the impact that tools and technology can have on the success of an online marketing program.

The best known and most important marketing technology on the web is Google. Google is the largest index of information ever produced. Through a set of logical formulas called algorithms, Google has entrenched itself for over the past decade as the most reliable provider of relevant information for online searchers. Possibly the best indication of this is that 68% of all searches end on the first page; this is a ...
... clear indication that searchers are finding what they want quickly and then moving on. In addition, 85% of the searchers are clicking on organic listings vs. paid ads; this is clear indication that users of this Google Technology intuitively have concluded that the most relevant results are not in the paid ads but rather in the organic results that are earned. Understanding Google Technology is the first step towards understanding Internet Marketing Technology.

As just indicated, those who seek to do business on the web need to achieve page1 rankings for their products and services. The question is just how do you achieve this lofty result? The answer is through the professional implementation and execution of Search Engine Optimization (SEO). Google uses a proprietary and very private methodology that involves the algorithm mentioned earlier. It is fruitless to try to try to trick their system. However, using the Google Webmaster Tools, you can get a great start to understanding how best to optimize your web pages for top rankings.

SEO involves 2 major tracks, (1) Onsite Optimization and (2) Offsite Optimization. The Google Webmaster Tools will be very helpful in understanding and applying the processes and techniques involved. However, there are additional Internet Marketing Technologies that are essential:

Keyword Research Tools †whether you use the Google Keyword Tool, WordTracker or any of the numerous additional keyword tools, extensive keyword research is the cornerstone of all internet marketing including SEO, PPC (Pay per Click), SMO (Social Media Optimization), Affiliate Marketing and more. You need to know exactly what searchers are entering into the search engine search bar, which are the most relevant, the most competitive, and in what numbers each of the keywords / phrases are being searched. Without all of the information on keywords, an internet marketing strategy begins with cracks in the foundation.

Content †articles, press releases, blogs, videos, podcasts, et al is the “seed corn” of internet marketing. Do NOT use automated methods of creating content. Its spam or spammy and surely will end up being counterproductive. However, there are good technologies for the syndication of content and this is very important because content is the driver of the generation of highly relevant, naturally occurring backlinks. Use of article submissions to relevant sites and other sites of value is available and recommended. In addition, use of RSS (Really Simple Syndication) technology provides readers the ability to read your material as it appears in your article or blog section. Moreover, you can use RSS to automate the addition of content through the Social Media including valuable Social Bookmarking sites like Delicious, Digg and StumbleUpon.

Competition Research †what is your competition ranking for? What is their SEM (Search Engine Marketing) strategy? How much are they spending on PPC? What keywords are they targeting? Where are they getting their backlinks from? What do I have to do to beat them online? The tools to answer these critical issues exist. Just Google it!

Conversion Optimization and Analytics- getting to page 1 of Google is great, but it’s only half the game. You need to convert your traffic in the highest percentage possible. Using analytical software like Google Analytics is a key piece of Internet Marketing to understand the human interaction with all of your web pages. By understanding which pages are visited, engaging, et al and which ones are failing i.e. exiting, bouncing, you can then address this by making the necessary changes and tweaks; even testing multiple variant pages to optimize your conversions and your online business.

There are thousands of tools that can be found on the internet. Don’t chase them all or you will be swamped in a confusing dead end. Rather, focus on the basics of keyword research, content, competition research, analytics and conversion optimization and then determine the tools that can help address these fundamentals of SEO.

SEO and Internet Marketing are highly sophisticated processes and involve literally dozens of processes … and it’s forever! Seek only a full service Internet Marketing Company that emphasizes the fundamentals included in this writing.

Do you seek to benefit from the latest Internet Marketing Technologies? Contact us … we can help.
You can call us at 1-800-736-9618.