Are You A Copy Cat?

By Author: Jerry Robertson
Total Articles: 4
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How many times a day have you seen the same ad? If you are like me, you hit the delete key and go on. The product or service may be outstanding, but you need to get your ad read first to be successful.

Many affiliate programs give you ads to run. The problem is that thousands of people run the same ad word for word. What should you do to be different?

It is best to make your own ad. Use the ads that the affiliate program gives you as a guide. Using your own words can make a huge difference. Make sure your headline is definitely different. If your headline is not appealing, your ad will never get a look. Here are 10 tips to help you with writing ads:

1. Make a file and keep copies of the fantastic ads. Make sure you look at newspapers and magazines also to find excellent ads.

2. Your headline is the most important part. You should write at least 15 headlines, before you finally pick the perfect one.

3. Here are some examples of effective headlines:How To and putting your headline in a form of a question can be big winners.

4. The word " Free" can be effective ...
... if used in the right situation.

5. Don't try to sell from your ad. You want to get the customer curious and wanting more information.

6. Show people what your product or service will do for them. You need to be specific. Saving 10 hours and $500 is better than just saying you are saving time and money. Also, make sure your claims are credible. There are so many bogus claims about making a huge income in a short period of time.

7. Try a different approach and be creative. People are naturally curious. Don't be afraid to think outside of the box.

8. Fear of loss often outweighs the desire for gain. Good ad copy will use both arguements to get you to purchase their product.

9. Use short simple words and sentences. Here is a great site to find powerful ad words, go here: http://www.makingprofit.com/mp/powerwords.shtml

10. Finally, you need to constantly be testing to improve your ads. Don't ever be satisfied with your ad. Sometimes small changes will make a big difference in your sales.

With experience,learning how to write effective ad copy will make you a big winner. Following these tips will help you to get your ad noticed instead of being deleted. Read all you can about writing ads and soon, it will come natural to you.


About the Author Jerry is the ediotr of the free bi-weekly newsletters Elrob Search Engine Tips and Elrob Online Biz Tips.