Anyone For Darts?

By Author: Joe Bingham
Total Articles: 16
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How many bull's-eyes are painted on your back?

Actually, there are probably so many on you, they would have
to cover your whole body, not just your back.

What am I talking about? Targeting.

It's important in business that you target the right kind of people
for marketing your product or opportunity, right?

Well, have you ever wondered how many others out there have
their sites on you?

Sometimes I think the Internet is like a big game of darts, only
the object of the game is simply to hit the board, nothing else.
When you do hit the board, you get points, and those points
translate into dollars.

Sounds simple, right?

It would be, except there are 30 million people constantly
throwing darts at the same time. Darts are flying everywhere,
bouncing off each other, sticking into everything, and the sheer
numbers of them completely blank out any view of the board.
Consequently, there is an area about 100 feet in diameter that is
covered in darts. Few people really know where the board
actually is, ...
... and fewer still have ever seen the bull's-eye.

So, what happens? Well, with no one really knowing where to
shoot anymore, they try the following three tactics.

1 -- They throw blindly, hoping to hit eventually.
2 -- They recruit others to throw on their behalf, thereby
increasing the total number thrown and the chances of hitting the
mark.
3 -- They forget throwing, and begin to sell darts, "how to throw
darts" manuals, and maps of where to find the board to those
still convinced that throwing is worth the effort.

All this leaves me to wonder, does anyone out there really know
what we all started throwing darts at to begin with?

And where do people get the 'maps to the dart board' if they
haven't seen it themselves?

So basically what we have is people that have never thrown
darts, or have given up throwing darts, selling information on
how to throw darts to those still throwing darts. Plus those
throwing darts are acting blindly on the information they buy,
and recruiting others to throw blindly along with them?

Well, I don't know about you, but it seems that no matter what
your dart throwing tactics are, you still not guaranteed to hit
anything simply because of the sheer numbers of competitors.

So what's my advice on the matter?

Simple. Put up another dart board, and charge people to throw
at it.

In other words, think beyond the regular game. Innovate.
Create. Re-think. You can't always repeat others success if
their success still dominates the market. Learn the principles
and then re-define them to work with your own plans.
About the Author Joe Bingham, Editor of the NetPlay Newsletters
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