Miva Merchant Seo

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Miva Merchant is a reliable, flexible, expandable eCommerce solution that is easy to use. Its comprehensive feature list is robust enough for experienced online merchants but still easy enough for beginners to use. It is a premier eCommerce solution loaded with advanced features. Miva Merchant has continued support and growth of an online storefront and its toolkit contains everything an online merchant needs to develop, grow and maintain a successful online store. At Optimum7, we have worked with many Miva Merchant clients and we are very familiar with how this shopping cart system functions when it comes to SEO.

Miva stands apart from its competition because of its large list of powerful features.

* Advanced catalog
* Customer management system
* Order management system
* Design control featuring ‘Store Morph Technology’
* Other Integrated optimization processes

Miva Merchant has been around for years and is actually a standard against which many other eCommerce packages are judged. They have kept up with technology, integrating ...
... affiliate marketing, PPC (Pay Per Click) and SEO (Search Engine Optimization). Together, the tools and features offered by Miva Merchant create the perfect environment to leverage a business into its maximum growth potential.

Perhaps the most unique feature offered by Miva is their trademarked technology known as Morph Store. This technology allows online merchants to create and use custom templates during the design process. Utilizing this technology creates storefronts that are creative and unique. The personal but professional looking result is a great way to generate excitement with your targeted customer base.

Wherever Miva Merchant is lacking, there is an extensive list of add-ons available to meet the needs of online merchants. This coupled with the lack of data restrictions make it possible to create the perfect storefront.

There is some indication that support offerings are not up to par. Response time isn’t as quick as many users would like. Because of this, an extensive user community has developed and many turn to this community for answers to most of their technical issues. This form of support is sufficient, but for those looking for professional one-on-one support, it is important to realize that wait times may be extensive. Users must have a basic understand of Java Script to operate the merchant cart. Again, problems in this arena are typically readily solved by relying on the user community.

Other features are pretty standard fare. Shipping and handling, tax structure, customer management, inventory control, basic accounting functions and more are available and more than adequate for any size store front.

From an SEO standpoint, Miva Merchant is pretty standard as well. Clean and custom URL’sfor products and pages and integrated Meta tags are all part of the optimization process offered by Miva. Advanced users may wish to expand on their efforts, but the SEO integration is more than adequate.

Optimum7 understands the need for executing a custom SEO Strategy for a shopping cart like Miva that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;

Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.

On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.

Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)

Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.

Contact us if you need help with your SEO strategy for Miva Merchant. We are a professional SEO company that understands sales, conversions and visibility. We can help. You can call us at 1-800-736-9618.