The Black Magic

By Author: John Santos
Total Articles: 40
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Only two years after the founding of de Grisogono's Geneva-based store, Fawaz Gruosi founded de Grisogono S.A. with the intention of reintroducing black diamonds as desirably rare gems. It was a risky decision. Until the debut of his 1996 collection, which was composed entirely of black diamonds, these fragile stones had been disregarded by the jewelry industry and faulted for their color. Yet Gruosi valued their mysterious appeal and was certain he could persuade others to do the same. Since de Grisogono S.A.'s initial collection, the young company has made black diamonds a must for the independent woman. Imbued with deep color with strong design, the black diamond has become the symbol of de Grisogono's brave creativity, and the firm has since gained a reputation as one of the world's leading jewelers. The brand continues to be an innovator in its field, having globally expanded with 16 boutiques and over 189 outlets. Still utilizing often overlooked gems, de Grisogono S.A. even incorporates exotic stingray leather within its collections. The company's inventive flair has even led to a new shade of precious metal, Browny Brown ...
... Gold.

One of their most recent designs, this particular bracelet invests de Grisogono's powerful tradition with newfound charm. Artfully crafted, each diamond appears seamlessly set, allowing for smooth contours and a playful, organic quality. Graceful spirals evoke the twilight waves of the North Atlantic and moonlight reflecting ageless splendor. As innovative as the company that created it, the cuff plays with the balance between opulence and simplicity, timelessness and modernity. It is the beauty of opposition. An entanglement of black and white diamonds, its high contrast and bold, fluid arrangement is not for the faint of heart. Instead, the piece offers contemporary elegance for the chic woman.

The de Grisogono bracelet is priced at $379,100.

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