Why Use Promotional Products?

By Author: Paula Maddison
Total Articles: 4762
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In the advertising industry the performance of an advert is measured by:- How many people it contacts, how many times they view it, do they relate to it?, do they remember what it was selling?, and crucially, will it make them buy?
We cannot think of any other sort of advertising that is as effective as promotional products at delivering you exposure to customers and generating goodwill that leads to sales.
Consider these examples:-
1. A low cost item like a promotional fridge magnet, custom notepad or promotional drink bottle will present your company a lot of repeat advertising exposure to your customer. Your logo/message (or perhaps something as simple as your telephone number) will always be at hand - they will not have to use the Yellow Pages to find your (and your competitors) details.
2. Being given a mid priced item like a promotional desk clock, a branded mousemat or a logo printed coffee mug will present to your existing customers that you appreciate them, they will thank you for it, which in turn will produce goodwill towards you and your business. Furthermore it will offer years of daily exposure ...
... to your logo/message. The cost of pre exposure (to your message) will be miniscule.
3. Top clients and staff are essential to our business and they will be to yours too. Studies have shown that happy staff are productive staff and you will know how much business, say, your top twenty five customers provide. A $30 thank you gift will represent less than 1/1000 of most employees yearly pay!
It may perhaps be a smaller fraction of a contract you are tendering for or the annual sales volume of clients. Some of the most successful companies we know are not huge payers but focus their attention to on staff contentment and showing them they are appreciated - they often use Corporate Gifts. Simply acknowledging someone and telling them they are great is good but the act of giving is a lot more powerful.
What are Promotional Products?
Promotional Products are goods that can be decorated with a clients name, logo or message on them. The industry is growing and has a value of $3.0 billion per annum in Australia. Marketers need to brand their organisation, product, or service is the reason they use Promotion Product's items and services.
An abundance of other media options are available - newspaper, radio, and direct mail to name a few - however these do not offer the accountability offered by Promotional Product Marketing. Promotional Products succeed, as not only do they present your message but your client will thank you for them.

Consider the benefits of Promotional Product Marketing outlined below:

Targeted - Promotional Products target the people you are appealing to. No non-prospects, no wasted circulation.
Longevity - A quality Promotional Product will be around for years and can be used on a daily basis by your client. No other media presents as much exposure.
Versatility - There are so many applications for Promotional Products Marketing that a listing of them would look like the Sydney telephone directory.
Budget Flexible - From a few cents to hundreds of dollars Promotion Products has products to fulfill your particular communication objectives.

Obligation - productive business is based on healthy relationships. Giving away Promotional Products to customers strengthens these relationships and creates an obligation towards doing business with you and your organisation.
Functional - The Promotional Products we offer are useful ensuring that your client will use the gift and be exposed to your message on a daily basis..
About Author:
Promotion Products is a Brisbane based company that supplies promotional products such as promotional drink bottles and custom notepads and much, much more, call us on 1300 303 717 at anytime.