Professional Seo Training

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Professional SEO is the only SEO. Anything less is ineffective and a waste of time and money. So, it should follow that those offering SEO training in the form of webinars, CD-Sets, or classroom seminars cannot possibly train anyone as truly professional.

Training to be a Professional SEO really requires that you learn the basics first:

1. Extensive Keyword Research †The use of extensive research, sophisticated tools and methods and an intuitive understanding of the psyche of the average user are needed in order to identify all keywords of value and include them in the online marketing plan. Professional SEO training must focus extensively on keywords and research. It’s the cornerstone for all online marketing.

2. Onsite Search Engine Optimization â€As the name suggests this is the set of processes performed on each web page that serve to accurately describe to the search engines precisely what each page is all about. SEO includes the effective use of title tags, metatags, keyword architecture, and dozens of other elements and how they work together to quickly ...
... tell the spiders what a website is all about. Poorly done, Google and the other search engines will never give your pages the credit they deserve for the keywords you are targeting. Also the users will not find your pages beneficial without this information.

3. Content †onsite and offsite. Content is probably the least emphasized, yet the single most important component to successfully compete for high search engine rankings. It’s the fuel that drives Backlink Growth which is known to be the most important factor in webpage rankings. It is not enough to just write the article or the blog post. It must be written for a topic based on the keyword research, indexed correctly on the site itself and then syndicated widely on the internet to get high authority sites adopting and / or linking to the content. This is what Google is looking for … votes in favor of your site called Backlinks. Any SEO Training must emphasize this area more than any other.

4. Conversion Optimization †beyond learning how to drive traffic through high search engine rankings, SEO is not really effective if the traffic is not converting at a high rate. Conversion Optimization is essential for any serious SEO program. The course work must include training in Analytical Software such as Google Analytics. It is critical that a trained SEO understands how to use Analytics to understand precisely the human behavior and interaction with the site. What keywords are finding the site? Which pages are they landing on? What is the level of engagement? How many are exiting or bouncing? How many are converting? How much time is spent on the page / site? Where are they clicking? There are dozens more questions that need to be answered. Conversion Optimization is about taking this data and acting on it with adjustments, tweaks, and some redesigned elements and testing them to arrive at the greatest percentage of conversions. Advanced SEO Training must include all of these elements and how to test them involving different versions of split testing.SEO is about page 1 rankings; nothing less will do as 68% of all searchers don’t go past the first page.

As indicated earlier, to get beyond the basics and get truly Professional SEO Training, you must actually work for an SEO Company or, better yet, a full service Internet Marketing Company. Only in this environment can you get real training as a professional by performing the daily and weekly tasks, executing all of the processes involved in SEO. You should seek an entry level or intern position with this kind of company and come equipped with knowledge of the search engines and as much as you can learn on your own before you walk in the door. Then it’s simply the act of doing, growing and learning as there are always new developments and factors to stay on top of. Ideally, you will also have the opportunity to attend conferences and webinars to grow further, return to your work and use what you have learned in actual on the ground SEO.

These are the bare facts about SEO Training. Obviously, if you are an online business owner and need to be found through high visibility, trying to do it yourself is just not realistic or in the cards. Seek to hire a Professional Full Service Internet Marketing Company with the training, experience and expertise to drive your business forward online or to train your IT department.

Of course, feel free to contact us. The initial phone consultation is free! You can call us at 1-800-736-9618.