Pr As A Marketing Tool To Sell Software Online

By Author: Nataliya Begidzhanova
Total Articles: 11
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In the online world, the border between marketing and public relations can seem very blurred. More and more we think of PR as an essential part of the marketing plan that helps software companies sell software online. PR offers one of the most powerful tools - press release distribution - to cover tens of thousands places on the web. In old times press releases were created for the media and were used by publishers to write articles. The role of press releases have transformed from a news source for editors to a direct news source to potential customers. When planning a press release distribution, try to make it attractive for both sides - journalists and potential customers of your software solutions.

Press releases have turned out to be an effective SEO tool as well; they can be indexed by news search engines and drive more traffic (if people use key phrases press releases are optimized for). When you target the right audience, software solution will get much more attention and you will be able to sell software online to the ...
... attracted visitors.

A few tips to increase press release exposure:

1. Make press releases newsworthy. Create a press release on a product release or update/upgrade, software awards and partnerships. Regular press releases help earn you more credibility and trust from potential customers.

2. Optimize press releases for search engines. Press releases should be crafted for people, and only then for search engines.

3. Rewrite the original press release if you want to reach bloggers to make it more social media oriented and find appropriate blogs.

4. Make readers want to get more information about your services and solutions. Do some advertising with included link to download the trial version or white paper that demonstrates software features and benefits.

5. Create a landing page. Landing pages can be successfully used for press releases because visitors will get necessary information right away with no digging around.

What are the ways to track effectiveness of a press release?

1. If you use a landing page, track the conversions it brings.

2. You can also create special links with tracking codes and use them in the press release.

3. Monitor traditional search engines and blog search engines.

4. Set up the appropriate keywords in Google Alerts and get notified of the publications.

Modern tools for online PR will help you to get much more results than traditional ways. They don't replace them but give you much more opportunities and freedom to target the audience you need and increase software sales afterwards. As people are getting more web-savvy, it is very important to be visible on the web and make potential customers aware of the company and its services. Don't think of PR as an old-fashioned tool, it has evolved and brought more opportunities for online promotion.