Telemarketing - Mobile Phones Redefine Telesales And Help Diversify Services

By Author: Daljeet Sidhu
Total Articles: 4717
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Telemarketing services are being compelled to operate with shrinking call lists. It is not because the demand for services and products has dwindled but because a restricting legislative environment, Do-Not-Call lists, and disappearing land lines are squeezing the telesales campaigns. Even the products that telemarketers can market and their tactics are being scrutinized.

There is good news though. Text messaging and mobile phone marketing is a promising trend that can be taken advantage of by the telemarketing industry. Just as many industries have pulled off in the past, telesales industry too needs to expand its scope and redefine its meaning. Else it is destined to fate similar to the railroads that were at one point the front runner of transportation industry but now moves very small amount of cargo and people as compared to automobiles and airways. Telecommunications comprise of numerous ways of communications and it is crucial that telemarketing catches up with prevailing trends to stay relevant. Telemarketing is not just a traditional sales call. It also includes text messaging and mobile marketing.

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... below is how telemarketing initiatives can be appropriately enhanced by text messaging and mobile marketing:

* Ride on a growing market: You always have two alternatives - stay put with a dying technique and lose out or adopt a emerging technique and flourish with it. Traditional phone calls on fixed land lines is fast becoming obsolete as increasingly more people abandon them in favor of mobile phones. Telemarketers would have to change their focus to the mobile market.

* No restrictions on contact time: Telemarketing is regulated by legal guidelines that lay down time within which a call can be made to a customer. This can prove limiting and makes it tough to connect with people at the appropriate time and also willing to receive a marketing call. With mobile phones, availability of prospect ceases to be an issue. Text messaging is a passive marketing approach. The text message is retained in the mobile phone and can be read by the prospect at a convenient time.

* Immediate response possible: Most mobile phones today are web-enabled. Customers can take immediate action in response to a sales text message.

* Use the text message as a coupon: Just as sales coupons are supposed to effect a rapid action from customers, SMSes too can contain an urgent call for action and a good reason for quick response to it.

* Proximity marketing: In sales, it is important to get a prospect's attention at the right time and the right place. Proximity marketing is a technique that allows businesses to send alerts about products and services when buyers are in a position to take action on the information. With GPS and Bluetooth, businesses can tailor contact time and message to the recipient's location.

With the decline in traditional telemarketing, it is important to outsource telesales to service providers that have broadened their capabilities and are acquiring new tools to spread marketing messages. They have the tools and the technology to manage text messaging efficiently and take mobile and text marketing to the next level. This is an opportune time for telemarketing companies to diversify their services. If they don't, they will most likely become obsolete.
About Author:
Daljeet Sidhu. Read Telemarketing services advice and Telemarketing blog. Signup for lead generation services.