Legal Internet Marketing, Seo For Lawyers

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Most attorneys and law firms are small to mid-sized businesses and serve local or regional clientele. As an attorney interested in developing an online presence, there are several critical processes that you must commit to. The most successful online businesses, including the legal profession, rely on Internet Marketing Professionals to develop and implement a website and strategy to better promote their firm. The ongoing process should be considered an integral part of both long and short term growth goals.

As with any business, internet marketing for lawyers starts with a website. The legal profession requires website design that reflects the traditional look and feel of a law office environment. There are countless web designers out there that can do the job and do it well. We warn against the tendency to seek website designers who have experience designing legal websites. This only serves to limit your choices and probably rules out better website designers in your area. Seek designers with great portfolios of diverse businesses and industries and you will choose from the best. However, do not make the mistake ...
... of hiring a web designer with the idea that once the website is designed and launched, you just have to wait for new clients from your new website to just start flowing in. Your website needs to be found and being found on the internet means being found on the search engines, mainly Google.

Internet Marketing, including Search Engine Optimization (SEO), outsourced to a professional Internet Marketing Firm is a key short and long term decision in planning for success gaining clients online. SEO involves a sophisticated set of processes consisting of two main tracks; onsite optimization and offsite optimization. Onsite optimization involves the implementation of content and code to make certain that the scanning mechanisms of the search engines (spiders) can quickly and precisely understand exactly what your web pages are all about. Offsite optimization involves the promotion of relevant content that is linked to your website by additional techniques. This syndication results in wide deployment of articles and press releases, that when accepted by hundreds of online publishers, results in links directly to relevant content on your website; these links are called backlinks and are the major factor in search engine rankings. The best quality and the largest quality of backlinks results in top rankings for the targeted keyword phrases promoted through syndicated content.

Internet Marketing is expensive. The good news for local attorneys and law firms is that local SEO is not nearly as expensive as nationally-based or global SEO. This is because the number of relevant competitors is obviously much lower. The overwhelming majority of online searchers include local keywords or geocentric keywords when they search e.g. New Jersey attorneys, Cincinnati divorce lawyer, etc. This requires a locally-based content and keyword strategy. In this sense, there is no difference in the processes and specialties of Internet Marketing whether you are talking attorneys, doctors, accountants, electricians, plumber or landscapers. While there are huge differences in these professions and businesses, the internet marketing processes remain precisely the same. The only difference is obviously the website content as well as the content designed for syndication to promote the backlinks and ultimately high rankings and visibility.

When seeking an Internet Marketing Professional use the following simple checklist as a guide:

1. Keyword Research †this is the cornerstone of all Internet Marketing. There should be a heavy emphasis on this as the first step in SEO.
2. Strong Emphasis on Content †just walk away from any SEO Company that isn’t emphasizing a constant flow (weekly) of new, fresh, non-duplicate content in the form of articles and press releases for the purpose of indexing and syndication. Blogging should be discussed and seriously considered as an additional source of regular new content.
3. See Live Results †you should be able to verify the success of the SEO company by typing client keywords and seeing their clients on page 1 of Google … time and time again.
4. Client Interviews †interview 1-3 current and renewing clients to verify results but also to better understand the process from the client perspective.

Keep in mind that Legal Internet Marketing and SEO for Lawyers are long term processes. As such, this is a serious commitment but one that can be very rewarding and potentially the strongest marketing component for your firm. Of course, if you have any questions, just contact us. We can help!
You can call us at 1800-736-9618.