Principles Of Interactivity To Make Engaging Website

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For any website, it is highly important to be engaging since this aspect allows a website to hold the visitor for a longer duration and compel him to go through it completely. There are a number of elements that a website needs to have to appear interesting and engaging. Beginning with the aim of being interactive, a website must fulfill all the requirements of being user-friendly, captivating, relevant and more. Let us take a close look at a few such elements.

Elements of Interactive website

Create an engaging Visual Site Map: When myriads of pages, sections, categories and links are added to a website, it seems to start losing its simplicity. Navigation becomes a little complex, due to which, the visitor decides to get guided by a proper site map. Here's the part, where a visual map can do a lot. Along with taking visitor to the exact page, it can also raise the level of interest. A visual site map is basically a pictorial representation of a web site. The visitor clicks on a specific part of the picture and a small pop up will appear displaying that is in a particular logical section of the web ...
... site. Visual site maps are attractive, impressive and much easier to use as compared to the conventional tree-view textual site maps.

Use of User's Intention Knowledge: Think from a user's perceptive and you will get to know what section of your website will lead your visitor where. As for instance, some one looking for payment security features will go to 'make a payment' page or someone checking out the concerts web page would go to buy tickets. Hence, related actions from a particular page can be anticipated. A good web development company keeps note of such things and incorporates the methodology of user's intention knowledge in its web development services. To make it more interesting, you can have a related action suggestor that may comprise of you can always include a video, image or text with voice that optionally educates and directs a user.

Use Page Peel Banners to increase curiosity: Organize one, two or three layers so that you can add additional information from time to time. Create peel-away banners and include striking images, crisp content and voice over or music that plays as the banner gets loaded. Usually, it is placed at the top right corner of the banner. Most web development services include this feature for its customers to have an advantage of being a little more engaging than their competitors.

Build Credibility with a Quotes Flicker: A website's credibility gets strengthened if it showcases customer testimonials, recommendations, reviews and other types of such quotes. Well-placed, short and crispy quotes and testimonials that are easy to read easily catch visitors' attention. Especially, if it is attached with a picture of the person providing the quote or a voiceover, the value gets doubled. Availing web development services for such small add-ons is quite easy and affordable these days.

Propel a Sense of Urgency and Drive Action: A website's important responsibility is to drive user action. It should create a sense of urgency in its visitors. Such actions could be limited offer, last date of enrollment, special offer on today's sale and many more. Highlight these urgent actions and stick to them, a countdown timer. Such techniques create quite an effect on the visitor.

About the Author: BrainPulse Web Development India also offering E-commerce Solutions India builds highly scalable E-commerce business solutions for budding E-commerce companies.