Internet Marketing Optimization

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Internet Marketing has become the central focus for all online businesses seeking to increase sales and revenue. It is not enough to build a great looking website and still expect success. You need to be found. This translates to page 1 results of Google and all other major search engines.

Internet Marketing Optimization refers to those specialties and subâ€specialties that drive traffic to your website by increasing visibility primarily through the search engines. Specifically, Search Engine Optimization (SEO) is the set of strategies to generate top page organic rankings, increased traffic and sales. SEO mainly can be segmented into 2 main tracks:

1. Onsite Optimization

2. Offsite Optimization

Onsite Optimization

As the name implies this involves all of the on-page elements that help the users and search engine crawlers understand your site’s content. It is important that the information be presented to the crawler the way the search engines want it in the form of sitemaps submitted to Google Webmaster Tools, Yahoo SiteExplorer and Bing Webmaster. ...
... This involves:

1. Keyword Research †This is the cornerstone of any internet marketing strategy. Text is the source of virtually all searches of course so the keywords / phrases that are actually entered by real people need to be studied and understood. You cannot afford to make a mistake here because it will only negatively affect your SEO efforts. You need to know what your target audience is typing … and I assure you that you don’t know them all.
2. Unique, highly relevant Page Titles and Descriptions
3. Properly implemented Page Titles and Meta Information.
4. W3 Validation
5. Constant additions of new content (articles, press releases, videos, podcasts, etc)
6. Inter-linking of content within the site

Offsite Optimization

This is ultimately the most important element of SEO because it always involves the promotion of your content towards the generation of highly relevant, naturally occurring backlinks. Backlinks are one way links originating from someone’s website pointing directly to specific content on your website. Backlinks are the most important factor Google uses to differentiate and ultimately rank based upon relevance. The basic reasoning is this … backlinks represent a vote by someone else in favor of your website. If the backlinks originate from sites with strong Google PageRank or strength, the greater the quality of the Backlink. So, quality AND quantity are important towards generating backlinks.

The best way to get high quality and quantities of backlinks is CONTENT.

Articles

Write them! Write great articles with great quality. Write meaningful, informative, non-duplicate articles. I prefer to explain articles as demonstrations of your expertise and rising authority in the subject matter. It is the quality of the content that ultimately will determine the maximum number of websites that link to your pages.

Press Releases

Your website and your business must not and cannot be a static system. There are developments, announcements … NEWS! Write Press Releases in journalistic style with quotes from key personnel with your business. Get them published through syndication services such as PRWeb for distribution. The indexing and the traffic generated all work together towards backlink generation.

Blogging

Create a blog and post daily. It doesn’t have to be great literature. Share a thought, a reaction, and an experience that is somehow relevant. As with all content, it needs to contain interesting, current or trending topics. Invite and promote comments. All of this activity generates and promotes backlinks as other sites will want to link to you and feed from you to enhance the content for their visitors.

Podcasts

Your articles, press release and blogs can be discussed or even read aloud as recorded podcasts. This is valid and valuable. Not everyone likes to read. Some people are better listeners than readers.

Video

Same idea here; many folks are visual so use this medium to provide the visual news and concepts that are relevant.

Indexing

Articles, Podcasts, Blogposts, Audio, Video, Multimedia; ALL content must be properly indexed on your site with an updated sitemap that is preferably automated to all of the search engines so that the web pages get the appropriate credit. Also, you need to index so that the websites that eventually will link to you will have highly relevant material on your site to actually link to … remember, Google rankings are only about one thing … RELEVANCE.

Syndication

All the indexing of new content on your site really only builds the foundation for great backlinking. All of your content needs to be syndicated by offering them to relevant websites to really get your backlinking strategy into high gear. Just as Google indexes your site, so too other websites are indexed including those that will publish your content through your syndication efforts.

Targets for syndication really are based on the type of content. Online publishers like ezinearticles.com are obviously good for articles. As mentioned earlier, PRWeb is excellent for Press Releases (Syndication Fees apply). Audio and Video can be syndicated through familiar sites like ITunes, YouTube, MySpace and many others.

The Social Media including Facebook and Twitter (many dozens more) are great places to syndicate your content through Tweets, posts, RSS (Really Simple Syndication) feeds. There are countless tools and instruction on how to do these things … just Google it!

Social Bookmarking sites such as Digg, StumbleUpon and Delicious serve as great human voting platforms for those online communities. Give your readers of your articles, blogposts etc the further option of adding your great content by adding them to their favorite social bookmarking site.

Social Media and Social Bookmarking sites are great human voting machines and Google is watching this activity very closely. All of these interactions involving your content generate backlinks and remember backlinks are votes for your website.

Internet Marketing Optimization clearly involves very specific, content-centric strategies and processes all focused on maximizing rankings, traffic, and ultimately sales.

Do you seek online success through Internet Marketing Optimization? Contact us … the initial consultation is free! You can call us at 1-800-736-9618.