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Integrated Internet Marketing

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Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.

Targeted Traffic

Targeted Traffic means being found for specific and relevant terms online; particularly on the search engines.
SEO is the means toward gaining targeted traffic. Online searches start with a keyword or phrase the searcher believes will lead to finding the right website. Knowing what searchers are searching for is the essence of Extensive Keyword Research to know what relevant searchers are typing in the search bar and in what volume. Only by knowing this can you begin to actually form the foundation of receiving targeted traffic. Understanding the niche market, or specific group of people or businesses that are interested in a product or service, is the most effective way to drive this traffic to a website. An Internet marketing firm or an SEO professional can generate this traffic by focusing on all factors inherent in getting you found by the right people for the right reasons.

Pay per Click (PPC) or Sponsored Search also should be considered as part of any truly Integrated Internet Marketing approach. While PPC differs in that it is advertising based, rather than organic or relevance-based, it still involves keyword research and can still land you page 1 visibility. So PPC is an additional part of the formula towards driving targeted traffic to your business.

Measurable Efforts

Search engine rankings are an important indication of how successful an integrated online marketing plan is for measurable areas. Tracking analytical data regarding not only how many visitors a site has, but where they come from and what they do once they arrive all play a role in creating a successful plan that achieves the ultimate goal: increased conversions.

The internet, including your website, is infinitely measurable because everything can be tracked. Monitoring this data closely is one of the key elements in optimization. The data is the blueprint towards making those tweaks and adjustments that are always necessary to successfully compete for and win new business.

Adaptable

Adaptability comes from measuring results. Over time it will become necessary to adjust the strategies employed to achieve and maintain high rankings, increase traffic and conversions. This process is long term and ongoing. It’s a never ending marathon of online competition and optimization.

Why It Works

SEO and its processes, including onsite and offsite optimization, active content generation, indexation, syndication and backlink growth integrate together with website design to achieve top rankings, maximized traffic and conversions. This form of integrated Internet marketing relies on knowledge of search engines and how they work. By developing strategies specifically aimed at attracting users on a regular basis, a website can be crawled and re-indexed by the search engines. The process of indexing is a complex series of equations. Known as a search engine algorithm, factors such as keyword relevance, number and quality of back links and recent content are considered. Each indexed website is then ranked according to this ‘score.’ Always remember that Google et al ranks sites based on relevance and SEO is all about knowing and applying methodology to convince Google that it is more relevant than anyone else on a keyword by keyword basis. An SEO or Internet Marketing Company must know these elements and apply them in a consistent ongoing manner.

Integrated Internet Marketing is expensive, takes time, and therefore patience but it also produces results and increasingly better ROI over the long term. Working with a company that specializes in SEO provides online business with a serious advantage because successful SEO and Integrated Internet Marketing yield page 1 results. Never forget that 7 out of 10 searchers never move past the 1st page. That is where you need to be!

Do you seek results through an Integrated Internet Marketing Strategy? Contact us … the initial phone consultation is free! You can call us at 1-800-736-9618.

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