Using Promotional Pens As A Marketing Tool In Your Business

By Author: epans
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There are some things which appear unusual when either ignored or left out. Think about this, a scenario whereby a professor is working without a pen or a student being in class with a book but without something to write with - it just doesn't happen. Pens are not only purchased in the shops but also used as a promotional object to entice potential customers to buy a certain product. Most of the promotional pens have either the name of the company, its logo or its tagline.

Pens can differ in color and also in the make. Plastic pens vary in color and design in the way which they are made. There are also metallic pens which tend to be more elegant. Though they are more expensive to manufacture, they actually do a great job as far as promotion is concerned. They are usually of higher quality and may be used as a promotional tool for larger businesses. There are also those pens which are made to serve a purpose of two or more pens, these are referred to as multi-purpose pens.

One thing that is usually considered when using a promotional pen is the ink used. Some of the pens use the gel ink which is runny and wet ...
... but quite easy to write with. Other types of pens people may like to use are ballpoint pens and rollerball pens. For drawing and artwork, specialist pens maybe used which are more expensive than the standard ballpoint pen. This type of pen may be less ideal to use as a promotional pen because of the extra expense involed in purchasing the pens. Another type of promotional pen which is a brilliant way to advertise your companies are Novelty pens. Novelty pens can be handed out at anywhere and add an extra edge to your promotional pen. Conventions or conferences are great places to hand out your promotional pens. Who knows, in the next event you attend handing out a promotional pen could get you the next big contract or customer!

Reasons for using Promotional pens

The pens are relatively inexpensive provided that you obtain them from a good supplier.
They are practical and are not the sort of promotional item that people discard; people will use your promotional pen on a day to day basis.
They are portable and easy to carry around and hand out at any given moment
You can choose exactly what type of pen you want to brand. You can choose the color material and ink type to exactly suit your business and niche.

A great place to purchase promotional pens is http://epens.com. They offer a wide range of pens at competitive prices. There is of information about promotional pens on the website and they are experts in the field. Remember, a pen can do more for your business than help you take notes, it can take your advertising campaign to the next level and help you to get that next customer.

Epens - Leading Promotional Pens Supplier offers Special Discount on Logo Pens, Business Pens, Engraved Pens and Custom Imprinted Promotional Pens.