ALL >> Marketing >> View Article
Newsletters - Winning The Continuing Battle

Tips on how to keep a newsletter going
Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining a schedule is even tougher. Just ask any newsletter editor.
Of course, a newsletter isn't right for everyone. If you can't answer yes to both of the following questions, DO NOT start a newsletter. Do you have a small (about 3,000 names or less,) clearly-defined, homogeneous audience? Will they be interested in the content?
Let's say you've identified your audience and have content they'll clamor for. You've started your newsletter. Now, how do you keep it going?
1)Plan ahead: A one-issue-at-a-time approach is almost guaranteed to lead to second issue paralysis. Plan content at least one-half year at a time. You can always make last minute adjustments, but planning means you won't be stumped at deadline time. HINT: If you can't identify content to fill out half a year, you probably don't have a newsletter. Maybe you need to send out a bulletin or two.
2)Simplify: Keep your newsletter easy to put together so production will be quick ...
... and low cost. You want it to be read, so keep copy short and use visuals whenever possible.
3)Run a tight ship: Think of deadlines as your best friends. Use them! This means exercising self-discipline and riding herd on contributing writers. If you consistently have trouble with a writer not adhering to deadlines, consider ghost writing articles for their byline - or fill the slot with someone else.
*Okay. You caught me. I made up this statistic. The message is true, though.
About the Author
Claire Cunningham has over 20 years experience helping companies maximize their return on their investment in marketing communications,
Add Comment
Marketing Articles
1. Hmlc: The Leading Branding Agency Redefining Brand ExcellenceAuthor: HMLC
2. Ppc Agency In Delhi By Marketers Zone
Author: Nikhil Ratra
3. Digital Marketing In The Modern Era: Strategies For Long-term Success
Author: Dash Buddy
4. Speak With Care, Resolve With Confidence – The Essential Guide To Call Center Excellence
Author: Shan Tait
5. How A Restaurant Pr Agency Grows Your Brand
Author: Tempt Agency
6. How Cloud Accounting Applications Transform Modern Accounting Practices?
Author: Robert Noble
7. The Rise Of Cheapest Bulk Sms: Shaping The Future Of Marketing
Author: SMSDeals
8. Integrating Chatbots And Automation For Smarter Lead Capture
Author: Barry Elvis
9. Boost Practice Through Proven Dental Marketing Solutions For Lasting Growth
Author: Expert Dental SEO Company
10. Online Vat Consultant Services For Remote Teams Include Rapid Business Solutions
Author: Richard jhon
11. A Complete Guide On Programmatic Abm In B2b Marketing
Author: tim seifert
12. Result-driven Branding Agency In Maharashtra
Author: Gatitaa Technology
13. Poster Board Rental In Toronto – Comotion Exhibits
Author: divyam
14. 12 Proven Ways To Get More Followers On Instagram
Author: Followers Rich
15. What To Expect From An L&d Analytics & Metrics Certificate Program: A Complete Guide
Author: Nilam