Tips On How To Create Search Engine Friendly Websites

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When a person makes a search, a list of websites containing information most relevant to the search is likely to appear first. However, this can be difficult to accomplish for the novice. Here are a few tips and tricks on how to create search engine friendly websites and have them come up first when Internet users request information and ensures that the website directed to is user friendly.

Although the eye is drawn to visual images first, too much of anything is not necessarily a good thing. Additionally, search engines can only read text which doesn't include text that has been embedded in text. Even though some search engines have the capability of reading flash drive files, this is extremely limited and will generally only retrieve links rather than information. If one is creating a video site, game site, or photo site, therefore, textual content must also be included describing what is on each page in order for the search engines to pull it up.

One step that many miss is validating each web page. This requires ensuring that the html is error-free. Although the search engines don't care, html allows the browser ...
... to retrieve web pages as the designer intended. With incorrect html's only portions of a page may be retrieved or it may look like Greek when it does come up. This can be a difficult step, but can make the difference between getting viewed and wasting time. There are online web editors which ensure that html formatting is correct even as one is typing.

TITLE tags are also very important. These are invisible text contained in the code that allows the browser to show the title bar in the window. These tags tell the search engine what the web pages are about and, therefore, they should be meaningful. To generate the most traffic, one should insure each page of the site contains a meaningful title while using the name of the site only on the home page. For some the name of the site is important. With this in mind all one has to do is add the subject of each page after the site title. For instance, if one is advertising apple dolls, additional title tags could include, "Apple Doll Company", "Apple Doll Choices", and the like.

Users depend on websites to include easy to use navigation tools. It's important to remember than search engines can't read JavaScript-generated links and few can help one navigate through Flash files so these factors should not be considered as options when designing a site. Instead, the use and design of html links are universal. The object is to get the viewer to the site then keep them there with interesting content and easy navigation. This is not to say that JavaScript and Flash files don't have their place on websites, they should just not be used for navigation.

It's important to remember that just because the person designing the website has all the bells and whistles on their system, doesn't mean that home users do. They may not have Flash players or be JavaScript encoded. This is not uncommon and should be taken into consideration when designing a site. By adding a site map that links to the main page, even those with antiquated systems can access the most important elements of any site. Generating search engine friendly websites is easier than one might think if they follow some simple guidelines and remember that not everyone is as techno-savvy as they are.
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