10 Tips For Creating Unresistable Adverts

By Author: Oluwafisayo Akinlolu
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© 2003 Oluwafisayo Akinlolu
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10 TIPS FOR CREATING UNRESISTABLE ADVERTS.

1. PROGRESSIVE DISCOUNT OFFERS.

People will buy more if you tell them there is a price slash on bulk
purchase. It really does not matter if the slash is $10 or $1. Give progressive discount offers and watch your sales "sky rocket."

Tell them in clear terms; Buy three, get one free!, Buy four and get a 2% discount etc.

If you sell ebooks for instance, tell them if they buy one they will get one free.

You'll end up with more sales than you imagined.

2. MONEY BACK GUARANTEE.

Tell your prospective buyers they will get back their money if they are not totally satisfied with the product you sell and they will end up buying. Why? They feel safe.

The truth is; if what you ...
... sell is what you say it is, no one will come back for his money and you'll make explosive sales.

3. CREATE A SENSE OF URGENCY.

Make the prospective buyer feel the urge, the urgency to buy. This can be done by using action stimulating words and giving deadlines.

Here are a few examples; Offer lasts till....., click now!, first 10 gets...., get free report now, order now!, complete details available ....., act now!, click, etc.

4. KISS

Keep It Short and Simple. Your marketing offers should be short and
simple, yet irresistable.

5. NEVER TALK ABOUT YOU.

No buyer wants to know how your product affects you. They want to know what they will get from it. Please tell them. They are totally selfish and so am I when I want to buy.

While being honest, tell them what they will get from your product.

Instead of saying your company produces the best shoes in the world, simply say they deserve the best shoes and you have made it specially for them.

Tell them what they want to know truthfully and they will buy and
keep buying.

6. ADD EMOTION TO YOUR MARKETING OFFER.

We all tend to react from emotions. Use this simple weakness of all men to create powerful marketing offers.

If you sell cosmetics, it is okay to say your cosmetics make people
beautiful, it is better to say it makes them look younger and best to say it makes them look sexy.

7. HEADLINES.

You should never rush headlines. A good ad could be ruined by a poor headline. When creating headlines, spend time on it.

Write out a list of headlines and let friends and family help you choose the best ones. Understand that if your headline does not catch them, you have lost them.

Headlines should be captivating. It should draw attention and must not be outrageous. This turns people off. It must sound real and probably make them inquisitive.

Look at these samples. 1hourwealth, Tasty Marketing Tips you Cannot Resist, Explode your sales in 72hours.

8. CUSTOMER CONVENIENCE.

People will buy more if your product offers convenience. Any product and service that generates more result in a shorter period of time will sell more.

9. SCAN THE MARKET FOR OPPORTNITIES.

Making money and creating irresistible marketing offers become easy if you have the answer to this question; What do my customer want more and how can I provide it?

Find the answer and fill the need. Make it obvious you have the answer in your market offers and it simply becomes irresistable.

10. BORROW IDEAS.

I did not say steal ideas. I said borrow. Never infringe copyright laws.

You can however borrow ideas. When you see a marketing offer that looks irresistable, simply borrow it. Improve it, add something, remove something and then use it.

You must have succeeded in creating an irresistible offer.

I recommend you read Shawn Casey's Mining Gold available at

© 2003 Oluwafisayo Akinlolu

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