Great Email Advertising Tips For A Effective Campaign

By Author: Jen Silva
Total Articles: 4762
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Email marketing has perhaps the best ROI (Return on Investment) of any online marketing strategy or approach. It's relatively inexpensive, has fantastic conversion rates and produces solid returns relative to the amount of time and effort required. After all, there's simply the email list and the email campaign itself to manage, or is there? Well, most successful companies using email marketing know there's much more to success than simply sending out a bunch of emails. A successful email marketing campaign requires a user-friendly email marketing software package, a clear message to be delivered, up-sell of different products - services, as well as an understanding that the email campaign should never proceed without proper testing. The best companies don't wait for their email campaigns to fall flat. They are proactive, resourceful and ensure the campaign will be both successful and well received by customers. Given the importance of email marketing, how do the best companies ensure their message will be delivered on time and have the most impact? We'll review the aforementioned prerequisites in detail and provide a summary ...
... of how a well run email marketing campaign can produce fantastic results.

Importance of an easy-to-use email marketing software package

First and foremost, the email marketing software package must be easy to use, allow for immediate changes and allow the company to disseminate information and results immediately. Nobody wants to be wasting their time with a software package that isn't conducive to changes or difficult to use. Changes will be made during the campaign and it's essential that those changes are easy to make and take little time to complete. Email marketing campaigns change on the fly. They adapt and change according to the results they achieve, or don't achieve. Either way, the software must allow the user to move both text and images easily from one portion of the email to the other.

Deliver a clear - concise message

While the email software itself must be easy to use, the message must also be easy to understand, clear - concise. Repetitive messages in either the imagery, or the text itself, do nothing other than make the reading experience an unpleasant one. The most successful email campaigns provide a clear and concise message to customers. Whether it's updating customers on new products - services, current discounts, market - industry trends, or recent overstocked items, in almost every instance the message is clear and most importantly, includes new information.

Use the opportunity to up-sell different products - services

Use the opportunity to combine the current email campaign with additional information on complimentary products - services. Up-selling is a great way to compliment existing product lines and add some spice to the current campaign. The best run email campaigns always include information on new product introductions, discounts on other products or just sales notices on those previously mentioned overstocked items. Treat it as an opportunity to update your customers on items of interest that can help save them money.

Always be sure to test the campaign before going live

Perhaps the most important aspect of a good email marketing campaign is to test it before going live. Not testing is paramount to failure. Nobody wants to find mistakes after the email campaign is received by customers. In testing the campaign, send the email to different addresses, different computers and different email services, such as Google, Yahoo, AOL, Hotmail etc. Review how the text and images are received. Are they easy to read? Are the images clear? Are readers able to click on the images or advertisements?

Email marketing can produce fantastic results when it's done properly. The best companies constantly upgrade their approaches and techniques, always looking for the best results. Make sure each email campaign is clear, contains new information, provides incentives to read and purchase and above all else, test it before going live!
About Author:
The author is a contributor and researcher of small business programs and products on subjects such as email marketing software. Please visit http://www.email-marketing-options.com for reviews of email marketing providers.