ALL >> Marketing >> View Article
5 Tips For Getting The Most Out Of Exhib

Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizers responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the right show for your business is the first step. Attracting visitors to your exhibit is the next step and may be a challenge, and once the visitor is there, getting them to buy your product or service, or agree to future contact is another challenge. Bring to mind a time when you either participated at a trade show or were a visitor at a trade show - what attracted you to an exhibit, and what turned you off? Here are 5 success tips that will assist you in enhancing your experience as an exhibitor at your first or next trade show.
1. Seating. Sitting on a barstool will keep you at eye-level with most visitors. Avoid chairs at regular height as it creates a sense of distance between ...
... you and your visitors, thus breaking rapport with them.
2. Create gender balance. Balancing the number of men and women in your exhibit will help ensure your visitors feel comfortable during their visit. An exhibit staffed by all men or all women may not be as inviting to the opposite sex. In addition to gender balance, when possible, have different ages of staff at your exhibit to ensure that visitors can 'relate' to the staff at your exhibit.
3. Less is more when it comes to displaying your literature -it is better to replenish your materials frequently than have a disorganized surplus at any one time. Large piles of flyers or 'show-special' handouts may appear to some visitors that no one has taken an interest in your materials. Store large quantities of your handouts and flyers under your table and only display short, smaller piles at any one time.
4. Offer carry bags. Many visitors collect a multitude of samples, brochures, and business cards during the show. Offer them a carry bag that displays your company logo. Not only will you appear as the 'hero' for giving them a handy carry bag, you will also have your name/logo displayed at the Show while they are browsing the other exhibits.
5. Use a photo. Put a head-and-shoulders photo of yourself or a photo of your product on your literature. These photos will help visitors remember you when they browse through your materials at a later date. Many visitors collect a multitude of flyers and brochures during the show and when they get back to their office, they sift through each piece, usually tossing away what they don't need. Having your photo on your materials will help them 'reconnect' with you again.
Michael Losier is a Business Success Coach in Victoria, BC and a past trade show producer. Michael offers a FREE 1-hour TeleClass (class over the telephone) on this subject. Visit http://www.TeleClassInternational.com to view and register for the next Trade Show Exhibitor TeleClass.
Add Comment
Marketing Articles
1. Content Production & Storytelling | VinboxAuthor: Vinbox
2. Elevate Your Wardrobe With American Eagle And Yallaa Coupon
Author: Kavish Raza
3. Promotion Firms As Strategic Partners In Brand Building
Author: Barry Elvis
4. Google Ads Vs. Social Media Ads: What Works Best For Your Business?
Author: ehawkers
5. Digital Marketing Hacks You Wish You Knew Earlier
Author: Umar Asghar
6. The Cost Of Inaction: How Customer Click-aways Drain Your Profits
Author: Kevin Le Guyader
7. Online Influence Marketing Strategies For Small Businesses
Author: Barry Elvis
8. Avoid These 5 Real Estate Marketing Mistakes To Boost Your Sales
Author: Adept Digitals
9. Having Trouble Getting Leads? Ppc Can Drive Customers Directly To You
Author: Apple And Oranges Digital Marketing agency
10. Why Choosing The Right Ecommerce Marketing Agency In Dubai Matters
Author: Traveler Foody
11. Vinbox Ai & Ml Services For Smart Decisions
Author: Vinbox
12. Advanced Digital Marketing Tactics For Lead Generation | Iam Group Of Companies
Author: IAM Group of Companies
13. Book Advertising And Booktok Promotion: How Authors Can Reach Millions
Author: Deepugoud
14. Maximizing Success With Amazon Kdp Ads: A Guide To Effective Book Marketing
Author: Deepugoud
15. Vinsuite Middleware | Scalable Comms Api
Author: Vinbox