3 Steps To Increase Your Sales Enquiries When You Use Pr

By Author: Scott Smith
Total Articles: 7
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Using PR as part of your marketing strategy is another excellent way to generate sales leads.

In addition to bringing in more sales enquiries, I love the fact that (good!) PR can really help you to create or maintain brand awareness which helps you convert more sales and make more sales. So I think it's a definite marketing tool to consider for any business as part of an overall marketing plan.

PR campaigns can be expensive to run and there's a risk element involved too - will you get the expected publicity and exposure? But the return on investment can be substantial.

I love including PR in a marketing plan as it can be implemented with NO COST at all to the business owner, other than time!

However, in this article whether you decide to employ a professional or do it yourself, here are my tips on how to make your PR campaign even more successful! My tips are based on a PR campaign that has the goal of generating more sales leads for the business. So, you won't be surprised to learn that it involves using a stand alone, lead capture web page..AKA a squeeze page.

I shall use Parenting Coaches ...
... as the profession for this particular example.

Step 1 - Identify a niche

For some of you reading this, you may be thinking that the Parenting Coach is already a niche, as their clients want support, help and guidance in their parenting, and to a certain extent that's right.

But when it comes to generating PR, we can get even more specific, so how about creating a press release all about managing toddler tantrums or supporting your teenager through exams or bringing up children brimming with confidence etc, etc.

You get the picture. By focusing your attention to a specific area of your business, within a niche area of your market, will help you get publicity.

Step 2 - Local coverage, National, global or all three?!

Using the same example of Parenting Coaches, you may be working with clients on a one to one basis, in a specific geographical area so local PR would certainly support your sales leads generation initiative and it's quite easy to generate good quality, local PR, providing you have a newsworthy and compelling story to sell.

However, don't discount National or global PR. If you have a sales offer about using your services (or accessing your information.), from the other side of the country or world, then don't dismiss this opportunity.

With today's technology it's easy to work with clients by ‘phone, Skype, run group sessions via conference call or webinar or even drip feed people your course or expertise via an automatic email (an autoresponder). And this could be written copy, audio or video! The possibilities of taking your expertise out to a wider world are endless! And with social media combined with the power of PR, you could really establish yourself as a world expert!

Step 3 - Don't make this mistake!

So you've got your press release all ready to go and a long list of people to send it to and you're feeling confident you're going to get publications (online, offline, radio, TV etc) taking you up on your story. And you are feeling really excited about how many enquiries this campaign will bring you

And you should be feeling proud, excited and confident! You have a great story to share with the wider world!

But don't waste this opportunity by ONLY giving your brochure website details out!

People may feel inspired to look up your website as a result or reading, listening or seeing your story but how will you be able to capture their details?

Not all visitors to your website will (or can!) purchase something from it. These are hot enquiries, nevertheless and need to be captured through a stand alone, lead capture, web page.

Once you've captured their details via a stand-alone web page, you have plenty of opportunity to direct them to your brochure website and the various sales offers you want to promote.

Using an opt in box on your brochure website isn't going to have the same impact; There are far too many distracting links so you won't generate nearly as many sales leads as directing them to a stand alone, lead capture web page. It's a FACT!

So make sure you have a compelling, relevant, ethical bribe to entice the visitor to your squeeze page, to share their information with you. This way you build a qualified list of sales prospects, all interested in that specific issue (toddler tantrums, building confidence, exam nerves etc) so you can market your services to them, either sooner (via an information based, automated sales offer) or later (you or someone on your team, follows up individually), the choice is yours.

By applying this technique to your PR campaigns you really will generate far more sales leads.

Make the best use of online resources available to promote your business and services. There are very effective resources available online. You can promote your business by having a Squeeze page or Stand alone page and a brochure website, by identifying and targeting your niche market, by using Press releases to increase your sales enquiries, and so on. More information visit http://www.salesleadgenerationtechniques.com/ and http://www.louiseheasman.net/