What Nonprofits Can Teach Brands ?

By Author: Rob Smith
Total Articles: 81
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Non profit organizations are on a look out for attention and funds, they are open and receptive any form of media which offers them just that. Availing exposure and funds through social media is yet another way through which thy have gained immense response and acknowledgement for their activities. You could even say a feat has been achieved.

As per survey and researches carried out in this context, you will be amazed to know that these trends began in 2007 and by 2009, non profit organizations could be considered experts in social media. On the other hand brands and corporates have still to begin their initial rides on the social media waves. There could be many factors responsible for this, but it whenever brands happen to become present on the social media circle, they are surely going to benefit from it immensely and exceptionally.

Brands and corporate houses do need to have a social media presence, to begin with they could have their profile pages created on Twitter and Facebook for this proves to be an ideal and affordable way to reach out to people who are active on them and could be interested in your ...
... product or service at some point of time.

What better way could brands have when relevant traffic and exposure is being received through these social media sites, where most people prefer to have their presence felt in. Brands do have to reach out to customers both old and young for promoting their products and services. One referral and a review about your product or service goes a long way in creating curiosity about your product and your offerings as well. Hence it becomes extremely crucial to have an online presence.

While building up their social media presence, brands do have to think and plan as to how to reach out to the human factor and make people interested in their offerings. If compared to non profits, non profits have to known to arouse sympathy, support and even a stirring for a social cause - be it for human beings, animals, nature or just anything in the world which needs human support.

In similar fashion, brands do need to work up on their social media strategy which attracts attention and makes people to lend a support to your social cause. Through a social campaign, brands could always encourage people to support in your social endeavor which could culminate into people identifying your brand with the social cause and speak well of the brand and if found fit could even opt for your products.

Brand's social media profile has to be developed and expanded with due care and planning for a corporate reputation is at stake and at no cost should it be mismanaged which could imply a professional set back. However reaching out to people is a must and when done through widely visited and high popular media channels such as Facebook, Twitter, MySpace and so on which provides just that and in a most cost effective manner as well.